Fake Announcement for April Fools’ Day – Be Wary
Are you contemplating an April Fools’ Day PR stunt or announcement? Did someone suggest it would be a good way to help build awareness for your company? While some companies can pull these spoofs off well, it is not a simple matter and those considering joke press releases, fake product announcements or a company prank […]
4 Reasons Not To Hide From Deskside Meetings
Raise your hand if you have read and responded to all of the emails in your inbox this week. While I’m sure there will be some overachievers out there, I’m betting the majority of you have at least one or two emails you’re putting off replying to or you simply deleted. In PR, we’ve all […]
David vs Goliath: Korean-based Polaris Office Dares to Challenge Microsoft and Google with New Office Software for the U.S. Market
Polaris Office, a client of Communiqué PR, is introducing a new office productivity suite in the U.S. market in a daring attempt to disrupt the current status quo and offer an alternative to industry Goliaths Microsoft and Google. Polaris Office is a Korean-based software company offering an intuitive, cloud-based office productivity suite that breaks down […]
What’s the Hum and Where to Find It?
Many know Shonda Rhimes as the creator of hit TV shows that include Scandal, Grey’s Anatomy, and How to Get Away With Murder. She is also the architect of her own production company, Shondaland that is responsible for nearly 70 incredible hours of prime-time television a season. It is often difficult to relate with or […]
Establishing Thought Leadership in a Crowded, Competitive Industry: Versium’s Predictive Lead Score Launch
Communiqué PR recently started working with Versium, a Redmond, Wash.-based company that provides automated data technology solutions to enterprise and agency marketers. Versium delivers predictive scores that are built from the company’s proprietary LifeData® platform, which contains over half a trillion data attributes sourced from publicly observable and commercially available means. In a nutshell, Versium […]
Writing Checklist: A Simple Guide to Becoming a Better Writer
PR professionals do a ton of writing every day. Whether we are developing a press release, byline article, award submission, blog post, speaking proposal, case study, etc., we typically communicate through written words. Luckily, I love to write. It’s been a hobby of mine ever since I learned how to hold a pencil. Why I […]
Getting the Most Out of SXSW
South by Southwest (SXSW) – once a grassroots music festival with no more 700 attendees brought together by the passion for music, art, and ideas – is now miles away from the notion on which it was founded. In March 2015, more than 100,000 people flocked to Austin, Texas, to try and see as many […]
Return on Character: How Character Trickles Into Returns, Workforce Engagement & Customer Satisfaction
In today’s fast-paced, competitive business world, an emphasis is often put on earnings, return on investment (ROI), and the like. Many would argue that cash is a necessity and corporate culture a nicety. But what if culture and character not only improved morale, but also trickled down to earnings? I recently read Fred Kiel’s “Return […]
Spaceflight Receives GSA Schedule Contract, Opens New Doors for Satellite Launch Providers
Spaceflight, an integrated space services company and client of Communiqué PR, is reinventing the model for launching satellites into space and driving a new space revolution designed to democratize space access. Since 2010, Spaceflight has been innovating and investing in programs to foster a new era where space access is a service. A full-service launch […]
Siemens Stiftung’s ‘Empowering People Award’ Rewards Technological Solutions
Innovation occurs daily in the technology sector. To tackle complex social challenges, global foundations look to the tech sector to help deliver as many powerful tools in their arsenal as possible to design novel and useful solutions. Identifying innovations, nurturing innovative capacity, and supporting innovators are mechanisms to support ideas for the public good. Guided […]