Does the Rise of Content Marketing Signal the End of PR? Hardly.
A recent Forbes column caught my interest about the “devolution” of public relations given the rise of content marketing and self-published content by companies and entrepreneurs looking to promote themselves. Former journalist and PR agency owner Robert Wynne comments that the shift toward free content online – coupled with the decline of print publication subscriptions […]
5 Tips for Making the Most Out of Mentoring
In public relations, you’re constantly developing relationships with journalists and clients. Another relationship that is especially critical for PR practitioners to seek out is with a mentor. The best mentors are a valuable professional asset and can serve as a sounding board to help guide you in your career. Here are five dos and don’ts […]
An Intern Looks Back
Just over a year ago, I walked into Communiqué PR to begin my journey as an intern. Despite having had previous public-relations internship experiences, I was anxious, as being the newbie is always unnerving. At the time, I was ready to work hard and learn lots but had no idea the abundance of information and […]
To Tweet or Not to Tweet?
When developing a PR strategy for our clients, one of the first questions we ask is, “Does the company and the CEO have a social media presence?” If the answer is yes, then we determine how we can amplify our results through those channels and assist in growing followers for the company and executive. If […]
New Book Reveals the Secret to Producing Extraordinary Results
A few weekends ago, I read a book called Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg, a New York Times investigative reporter and the author of the best-selling book The Power of Habit. Smarter Faster Better focuses on productivity and why some people and companies are so […]
Understanding Power Dynamics Can Help You Lead More Effectively
The road to a successful career is a long and arduous one, but is a journey that can produce many rewards. When people begin their careers, they focus first on mastering foundational skills, however as they climb the ladder, their responsibilities grow along with their power and influence. Managers often are required to provide strategic […]
Going Beyond Auto-Pilot: The Critical Role of Critical Thinking in PR
One of the most sought-after skills in the business world today is “critical thinking.” The Wall Street Journal reported that mentions of critical thinking in job posts on the career-search site Indeed.com have doubled since 2009. Critical thinking also ranked first on the “Most Important Skills for Next Gen Leaders” in a 2016 survey from […]
Four Marketing Skills PR Professionals Should Give a Second Glance
In a recent PR Week article, Giles Fraser, the co-founder of Brands2Life, discusses how brand communications has entered a new era. In this piece, he shares his rationale behind why PR professionals should immediately begin to adopt a particular set of marketing skills. Fraser says, “In a world where purchases are only a click away, […]
How PR Helped Healthcare Innovator BlueBin
For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring […]
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone […]