Parting the Sea of Selfies: Tips on Creating Effective Content From PR Newswire’s Michael Pranikoff
Content today is produced and consumed at a mind-blowing rate. From news to blogs to social media and multimedia, just about anybody these days with an Internet connection can add their own content to the mix. At the heart of all this content creation lies the selfie. More than just your average duck or kissy […]
Critical Networking Know-How
One of my goals in 2014 is to more regularly connect with former colleagues, clients and journalists. It is not always easy to find time to network, but to keep a pulse on the business community as well as to maintain personal connections with the people who have made a difference in my life, it […]
Don’t Be Fooled on April 1
April Fools’ Day is tomorrow and along with it will come a flood of pranks and hoaxes from many well-known brands and companies. You can always count on some brilliant spoofs from Google and one of my favorites from last year was Scope’s bacon mouthwash. When executed well, April Fools’ Day pranks are a great […]
Surprise! Science Provides Critical Insight Into Headlines: PR Pros and Hacks Can Realize Huge Increase in Content Sharing With Smart Word Selection
For many PR practitioners, describing our profession often includes some sort of caveat that PR is more of an art than a science. According to a recent article in Ragan’s PR Daily, this accepted understanding of the industry may be changing. In “Words that makes (sic) your headline more shareable,” writer Adrienne Erin shares a […]
Finding Your Audience
So you want to pitch a story. The modern public relations practitioner has thousands of ways to reach his or her audience. There are mommy blogs, industry blogs, analyst reports, social media, national dailies, niche market outlets and glossy magazines—not to mention your company’s or client’s own online newsroom. With so many options available, it’s […]
Social, Search or Direct? How Viewers Get to News Matters & What It Means for PR
According to a recent, particularly fascinating Pew Research Center report, the path that readers take to arrive at a news site reveals a lot about their level of engagement with the outlet and its content. In other words, the amount of time someone spends reading an article or browsing an online site depends largely on […]
How to Merge Twitter Accounts – Without Losing Followers
Up until last week, one of our clients had four Twitter handles. At first, it made sense—a handle for each unique product and its unique audience. But we soon realized we could build a bigger, stronger social media presence with one handle to encompass it all. We were then faced with a dilemma: How could […]
The Power of Images
Getty Images recently announced its decision to make some, but not all, of their images free. Nearly 13 million images without watermarks will now be available to the public by simply embedding a code for the image. These embedded images will contain a footer with credit linking to the company’s licensing page. We have been […]
Thoughts on PR Curriculum for Undergrads
Recently, as I browsed articles on Ragan.com, I came across “What PR courses should teach undergrads,” written by Ed Zitron. The piece caught my attention for a couple of reasons. Earlier this year, we received word that our book, “Strategic Public Relations: 10 Principles to Harness the Power of PR,” would be used as a […]
How I Lived Without Technology for (Nearly) 24 Hours and Lived to Tell About It
The challenge put forth by organizers of the annual National Day of Unplugging seemed easy enough: Do you have the willpower to unplug and unwind without electronics for a full 24 hours? I stumbled upon the National Day of Unplugging late last Friday afternoon as I was looking for inspiration for this blog post. For me […]