Getting Technical: Why It’s Critical That Your PR Team Understands Your Product
Does your PR team speak geek? If they’re in the tech industry, they had better learn. Too often in the tech world you hear about a divide between engineering or product management teams and groups like PR or marketing. It’s easy to see why this could be the case. You wouldn’t ask your PR team […]
Infographic: How ‘Non-sexy’ Brands Become Popular on Social Media
When it comes to social media, some brands have it easy. If they have an interesting product that people widely enjoy, gaining followers is not as daunting a task. For instance, GoPro has 888,000 followers on Twitter because they are constantly posting interesting photos and videos captured by their cameras. Starbucks is another brand that […]
What Evolving Media Means for PR – Insights From Pro Gini Dietrich
As any savvy PR pro is aware, the state of the media is in constant flux. New media platforms have meant new opportunities for journalists to locate stories and ideas. Social networks have provided robust new ways to connect with influencers. Evolving technology has led to new mediums for breaking through the noise. With an […]
CVS Removes Tobacco Products in an Effort to Tie Communications to Long-Term Business Objectives
CVS recently announced its decision to stop selling tobacco products. Since tobacco previously took up a fair deal of shelf space in CVS stores, this removal was clearly newsworthy. CVS addressed the topic openly on its website. The title alone was quite a standout: “CVS quits for good. This is the right thing to do.” […]
Infographic: Must-Know Social Media Statistics From 2013
While 2014 may already be in full swing, there’s still much that can be learned from 2013. I came across an infographic from SpareFoot which summarizes some truly interesting social media statistics from the past year. As you formulate your social media strategies for 2014, consider the following: In 2013, 30 percent of traffic from […]
Reaching New Customers for Twisted Pair Solutions
Last week my colleague Heather looked at some of our team’s great work for our client Mobidia. This week, I thought we would take a look at our work for Twisted Pair Solutions, a company here in Seattle that delivers push-to-talk over broadband solutions. Need to link all different types of communications networks and devices […]
The Rise of the Contributor
While pitching an announcement for one our clients recently I ran into an increasingly common problem: The perfect person to pitch was a contributing writer at the publication and I couldn’t track down his contact information. Eventually I found a way to get in touch with him, but it got me thinking about the balance […]
Turning up the Heat – Driving Awareness Through Targeted Media Outreach
With 2013 behind us and the new year just getting underway, now is a great time to look back at the year and reflect on the unique and interesting client campaigns that we worked on at Communiqué PR. One client for whom we’ve had a great experience driving publicity over the course of 2013 is […]
Seattle’s Seahawks Victory Parade and the Importance of Celebrating Success
This past Wednesday, an epic event overtook the city of Seattle: the Seahawks Super Bowl victory parade. According to news reports, some 700,000 people flooded the downtown streets to go full Beast Mode and revel in the Seahawks’ win—the first Super Bowl victory in the history of the franchise. In a city of 634,535, this […]
Communiqué PR Enhances Its Global Influence by Joining Public Relations Network
It is only February, yet 2014 is already proving to be an exciting year for Communiqué PR! Communiqué is now the official U.S.-based partner for Public Relations Network (PRN), a global network of public relations agencies dedicated to providing high-level consultancy and quality support for worldwide campaigns. PRN has a high-caliber network of partners in […]