Branded Content: It’s the Future – How Will Your Firm Approach It?
I was catching up on some industry-related reading recently, and came across myriad stories about branded content and how this critical strategy is blurring the lines among marketing services. One story in particular, “The Power of Content,” caught my eye, as it was published in a “branded content” special advertising section of Advertising Age paid […]
STEM Education is Still a Problem, Especially for Small Tech
If you’ve been to a technology conference in the last few years then you’ve heard about our country’s STEM (science, technology, engineering and mathematics) education crisis. You’ve heard that our country’s future economy depends on training more students in these critical fields to prepare them for jobs in programming, engineering and more. A lot of […]
Kigo Kitchen Making an Impact on South Lake Union
How do you market “healthy”? Steve Hooper seems to have the winning formula. We recently sat down with the CEO and co-founder of the newly opened Kigo Kitchen to discuss his strategy to establish the quick and casual restaurant as a place worth trying. Hooper’s company is headquartered on Capitol Hill, but last year he […]
PR Lessons From Richard Sherman
Seahawks mania is at an all-time high in Seattle. The city is plastered with the iconic 12th man flags and not a moment goes by when there isn’t something on TV, radio or online about the team’s march to the Super Bowl. And of course, the big story that everyone is talking about is Richard Sherman’s […]
Managing a Successful IPO – Tips From Zillow
Last week I had the opportunity to connect for lunch with Amy Bohutinsky, chief marketing officer for Zillow. Amy has a big job. She is responsible for all marketing and communications for Zillow including branding, public relations, mobile and social media marketing, email, business development and advertising. She is also one of Zillow’s earliest employees […]
A Look Back at 2013’s “Most Talked About Companies,” Courtesy of Dow Jones
What were the news stories in 2013 that stuck with you? In the world of business, at least, they were probably stories on tech, according to a new infographic from Dow Jones. To mark the end of 2013, Dow Jones released data on the year’s “most talked about companies.” Tech giants Google and Apple […]
Reflecting on 2013
The end of one year and the beginning of a new year is always an invigorating time for me. I enjoy reflecting on the successes and accomplishments of the past, while focusing on new goals and objectives for the coming year. This year is no different, although as 2014 marks 10 years since the founding […]
How Journalists Use Social Media (Infographic)
For PR pros, the rise of social media has led to new opportunities, strategies and—for many—questions. How can PR pros use social media to reach journalists? Should you use it to pitch reporters? What does it take to be successful? Media-database powerhouse Cision recently published a fascinating infographic, redistributed via PR Daily, revealing the results […]
The Information: Bold Enough to be a Success?
Earlier this month former Wall Street Journal reporter and editor Jessica Lessin launched a technology and business news site – The Information – that got the media world buzzing. The Information costs a hefty $399 a year, or $39 a month, and offers no free content up front, which is one of the strictest paywalls […]
Amazon’s Timely Announcement
Technology seems to be advancing at exponential speeds these days. Just look at the changes that have evolved from the first cell phones 30 years ago to today, where interactive smartphones provide us ways to communicate, navigate, and enjoy entertainment from the palms of our hands. So it comes as no surprise that seminal e-commerce […]