Cool Use of Analyst Relations
We were pleased to learn recently that our client Nintex, a global leader in workflow solutions and project management was named to Gartner’s list of “Cool Vendors in Program and Portfolio Management, 2013.” The exclusive report, authored by analysts Robert A. Handler, Matt Light, Jim Duggan, Daniel B. Stang, Donna Fitzgerald, and Elise Olding, highlights […]
Why You Should Hire a PR Agency
I recently received my latest issue of The Strategist, a quarterly publication from the Public Relations Society of America. In it, I was pleased to see an article discussing the benefits of hiring an external PR agency over an internal PR staff. It’s a question we at Communiqué PR hear regularly: “Why should I hire […]
Flipboard: Best Practices for Building Your Brand Magazine
In this rapidly evolving age of information, the way in which media is consumed is constantly changing. Readers’ attention spans are limited and with only 24 hours in a day it makes sense to filter out relevant information from spam — finding the “signal” in the “noise.” Flipboard, an online, magazine-formatted social mobile app, does […]
Five Old-School Business Practices Worth Another Look
In this age of rapid technical and social innovation, where “new” is deemed as “best,” and the next big thing is always around the corner, norms in the workplace are evolving at a similarly rapid pace. While much of this innovation has led to improvements in the workplace, some of the ways in which things […]
Is a “Share of Voice” Right for Your Business?
Our main priority when we work with any client is securing results that help the business achieve its greater objectives as an organization. Helping clients find return on investment (ROI) on their PR expenditure is something we strive to do with every client in our portfolio. Providing metrics around PR are a helpful way to […]
Even in Business, Chemistry is Key
In any relationship, chemistry is important. Consider a first date. Both parties are on their best behavior, trying to figure out if they have a connection. Is it worth pursuing? The woman might try to impress her date by brushing up on her travel knowledge, while the man might try to woo his date by […]
How to Build Reporter Relationships on Twitter
Every PR professional understands the importance of a good pitch—done well, a pitch is key to securing media coverage for a client. And, as the PR field is changing, so are the channels of communication available for creating effective pitches. For example, nowadays reporters generally welcome pitches via Twitter, an underrated and underused platform for […]
Pinterest – Is it Right for Your B2B Business?
According to the latest B2B Marketing Social Media Benchmarking Report, the most popular social media platform for B2B marketers is Twitter, followed by LinkedIn, YouTube and Facebook. Noticeably missing from the list is one of the fastest growing social media platforms: Pinterest. When most marketers think of Pinterest, they think of it as a great […]
Social Media Sensitivities
Social media can be an amazing tool for businesses, brands and individuals, and there are some great complimentary tools that can help automate the process to be more manageable. However, it is important to ensure you are sensitive to what is happening in the world, and listen and react accordingly. For many brands Twitter is […]
How PR Pros Can Work Successfully with Journalists
We came across an article in the Economist that serves as an important reminder for us all. Simply put: Journalists are inundated- inundated with more topics to write about, deadlines and, most likely, pitches from PR professionals (and sadly, some of them aren’t very valuable). The article states that for each journalist in the U.S., […]