Setting Business Standards for Social Media
With the advent of social media, a very thin line sometimes separates our business and professional lives. Just ask the Central Intelligence Agency, which, according to the Wall Street Journal, recently issued new guidelines for the use of social media among its agents (because clearly spies need to be careful about that sort of thing). […]
Making Efficient use of Distribution Services
Even in an age so focused on the rapidly expanding boundaries of social media, the press release remains a staple of the public relations business. Press releases were once simple Word documents distributed by email or, if anyone even remembers, fax distribution groups and bulk snail-mail offerings. In such an environment, there weren’t a lot […]
How to Manage Email Overload
In today’s workplace, we’re inundated with emails all day long. While the use of email has obvious benefits, confronting your inbox(es) can be a daunting task. A slew of email can also make it easy to lose important items in the day-to-day shuffle. For me, transitioning from student life to professional life meant a transition […]
“Nacho” Best Move: Lessons From Taco Bell’s Taco-Licking Disaster
In case you haven’t heard (sorry to any fast-food lovers for bearing the bad news), Taco Bell recently came under heat for a particularly unappetizing photo posted by one of its employees. The photo featured the employee licking a tall stack of empty taco shells on the job and went viral, creating a backlash of […]
AP StyleGuard: Help or Hindrance?
As professionals continue to rely increasingly on computer technology to do their jobs – word processing tools and email are commonplace in almost every office – our reliance on memorizing rules and conventions has started to slip. Most workplace technologies are hugely helpful in creating a more efficient organization. However, some facets of word processing […]
Understanding AP Style and its Importance
If you’ve ever worked in journalism or public relations, odds are you’ve heard of AP Style. But if you haven’t, as is the case with many of our clients, it can be a foreign concept. In today’s post, we want to provide a definition of AP Style and discuss its importance in communications. The “Associated […]
How the CEO of Abercrombie & Fitch Failed: Takeaway PR Lessons
I remember the need to fit in when I was a teenager—the need to be liked and look the part. I would beg my mom to buy me tops from Abercrombie & Fitch. I would proudly display the “beautiful people” shopping bags on my bedroom wall, showcasing bodies that neither I nor 99 percent of […]
Smartsheet Goes on the Road
To raise awareness for our clients, we often strive to reach their target audiences by building relationships with key journalists and driving relevant editorial coverage. Despite the proliferation of conference calls and online meetings, we believe press tours are still the best way to engage and form relationships with journalists. Additionally, meeting with the journalists […]
The Art of the Digital Pitch
In today’s digital era, media pitches are often directed toward non-print outlets, whether they are online-only publications, blogs or mobile news applications. In PR, it can be tempting to direct the same pitch to multiple types of outlets, especially if you’re pitching to different versions of the same publication. For example, you might question why […]
Public Relations Activities Raise Awareness of Verdiem, a Leader in IT Energy Management
Verdiem, one of our Seattle-based clients, delivers IT energy efficiency solutions for mid-sized to enterprise customers across vertical industries. One of the reasons we love working with Verdiem is because they have compelling and timely stories to tell. For example, Verdiem’s Surveyor allows customers to lower their operating expenses, sometimes significantly, by reducing energy waste […]