Four Services That Promise to Connect Businesses With Media
One of Communiqué PR’s major communications objectives for our clients is driving editorial coverage. Editorial coverage can help secure exposure for your client and provides a chance to engage with journalists, who can provide a third-party (often expert) opinion on what a client does. The tactics used to secure editorial coverage vary, but a few […]
Five Tips to Writing Effective Email
As an intern at Communiqué, I am only in the office three times a week. Because of this, I must effectively communicate with our team while I am in the office. As with most workplaces, our main source of communication at Communiqué is email. Because of this, we have a large amount of email coming […]
Timing is Everything: When to Send a Press Release
Have you heard the saying, “Timing is everything”? Well, it applies to not only relationships, but also the business world, especially when it comes to press and media releases. Once you’ve spent the time crafting the perfect messaging for your release, you want to ensure it makes the right splash. To do so, you definitely […]
Spring Cleaning for Your Facebook Profile
While social media platforms continue to grow and increase in popularity for both companies and individuals, Facebook generally caters to users’ personal lives. Because the platform is typically personal, Facebook profiles have become notorious for preventing opportunities and leaving bad impressions due to inappropriate content and/or pictures. If you are my age (early 20s) and […]
Social Media Replacing Traditional Media? Not so Fast, Says NASCAR
People who think they know me well are still stunned when they find out I am an auto-racing freak. I love NASCAR. I watch it most Sundays during the racing season and have since I lived in Virginia and followed Ricky Rudd’s no. 10 Tide car. (My family used Tide to wash our clothes. Ricky […]
Looking for Inspiration? Three Excellent TEDtalks
As I mentioned in a past blog post, TEDtalks remain one of my favorite resources to learn about new things and find inspiration from others. If you’re unfamiliar with the organization, TEDtalks is a daily video podcast of talks and performances from TED conferences, TEDx events and TED partners. TEDtalk’s motto is “ideas worth spreading,” […]
PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age
At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]
How to be Strategic in an Uncertain World: Four Tips From Harvard Business Review’s Blog
Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada and author of Playing to Win: How Strategy Really Works, recently posted a piece, “Placing Strategic Bets in the Face of Uncertainty,” on Harvard Business Review’s blog network that offered helpful advice on how to think strategically. In the […]
Research From Mobidia Reveals Significant Changes in Smartphone Usage
One of the most rewarding aspects of PR is relaying important and relevant information to the public. As such, we were excited to help facilitate an important announcement from Mobidia Technology, Inc. on January 3, 2013. Mobidia is the maker of My Data Manager, a smartphone application that provides data usage tracking to help people avoid […]
Attachmate Extends Leadership Position With Launch of Reflection 2011 R3
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In October 2012, the company announced Reflection 2011 R3, a component of a family of products that have been trusted for more than 30 years to securely connect desktop and mobile users to mission-critical legacy applications running […]