Facebook Actions and the New World of Apps
It started with Sponsored Stories early last year and now, Facebook continues to encourage user activity and promoted content with the recently announced new Timeline apps. These Timeline apps allow users to broadcast their daily activities, such as “cooking,” “hiking,” and “knitting,” moving beyond the traditional “like,” “read,” “watch” and “listen” buttons. These actions are chronicled through the […]
Lessons Learned from Susan G. Komen and Planned Parenthood Debate
Last week, Susan G. Komen’s decision to cut breast-screening grants to Planned Parenthood dominated the headlines across countless media outlets and conversations in the world of social media. The story was first reported by the Associated Press on Tuesday, Jan. 31, highlighting that Komen would cease funding under new eligibility rules that precludes grants to […]
Five Common Email Mistakes
Email is a primary form of communication for many professionals. What once was a casual correspondence now serves as the primary means for many people to share information. At Communiqué PR, we ensure we are developing clear messages when communicating over email. To do this, we recommend having someone else review your note. Having another […]
Our Client-Service Ethic
Recently I have been reflecting on Communiqué PR’s standard of practice and our philosophy around client service. Colleen Moffitt and I feel passionately about the topic and how we apply these standards. Here is how we describe our client-service ethic: 1. First and foremost, it means having a client-centered perspective, acknowledging the clients’ needs and […]
Learning From the Best: Top Brands Engage Fans With Google+ Hangouts
Not many social media tools enable a Syrian native living in America with his newborn baby to virtually see his family for the first time in 18 years. It’s now possible using Google+ and its new app “Hangouts,” a powerful way to connect people around the world using live multi-way video chats among up to […]
SOPA, PIPA and PR
On Wednesday, Jan. 18, 2012, the online world rose up against legislation being reviewed by Congress: the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). While everyone agrees preventing piracy and protecting IP are noble goals, Internet powerhouses like Wikipedia, Wired, Google and 60,000 other websites censored their homepages in what […]
The Rise of Pinterest: Can It Benefit Businesses?
As communication professionals, it is our job to be savvy with the latest trends in social media. Beyond Twitter, Facebook and Foursquare, there are new social networking sites that are drawing a great deal of interest. Pinterest, a virtual bulletin board to share and organize images, is rapidly becoming one of the hottest social networking […]
Brand Awareness & Adoption: How Much Time Does It Take?
If you have had the opportunity to launch a new product or service, you know that creating a brand presence in a consumer’s mind takes time. How long it takes is different for every brand. Brand building takes time because you often have to change the prospect’s mind about an old brand and get them […]
Three Reasons to Contribute Company-Neutral Editorial
You’ve finally found the perfect editorial opportunity at your target publication – one that allows you to write the article. You spend time crafting a stellar pitch and send it off to the appropriate editor. You’re excited when the editor responds – that is until you read the email. “Thank you for your note. We […]
A Look Back at 2011
It’s typically quiet the week between Christmas and New Year’s, offering us time to reflect on the past year as well as plan for the coming one. For us, 2011 was a busy year – with many successes and numerous milestones. Before we jump into 2012, here are some of our significant 2011 highlights, for […]