PR Trends for 2012
PR Trends for 2012 As we get ready to ring in the new year, it is a good time to look at the emerging trends in public relations for 2012. As PR professionals, we strive to examine upcoming trends and tailor our recommendations to maximize results for our clients. While evaluating potential trends for 2012, […]
Problematic Punctuation
Punctuation has a definite and important place in writing. When used improperly it can change the meaning of a sentence and drive your readers crazy. As communication professionals, we need to pay particular attention to punctuation as we strive to deliver clear and concise messages. See the image on the left. It seems this person […]
The Power of Being Wrong & Making Mistakes
On my way to lunch in early December, I happened to catch Kathryn Schulz on KUOW’s The Conversation talking about her new book, Being Wrong: Adventures in the Margin and Error, and the value of being wrong and making mistakes. It caught my ear because in public relations, we strive to be mistake-free. In addition […]
Google Earns a +1 for Google+ Brand Pages
How long would it take for your organization to obtain 40 million customers for a new product? For Google+, it took less than six months. And while comparatively adoption of the Google+ brand pages for organizations is relatively slow, the potential for such a page to significantly impact your organization is considerably high. We’ve included […]
Key Elements of a Crisis Communication Plan
At the end of every year, media outlets and blogs around the world curate powerful image galleries or compose stories that cause us to pause and reflect back on the year’s top events and headlines. From turmoil in the global economy and tragic natural disasters that hit Japan and Missouri, to global uprisings like the […]
Profanity: Are You Pandering to Provocation?
Profanity is always a touchy subject. We’ve all seen examples of explicit and inappropriate remarks in society, but when is it actually considered suitable for writing? I recently read an article on Daily Writing Tips about using profanity in different types of writing, and took the question to my friend and literary agent, Kevan Lyon. […]
8 Tips for Managing a LinkedIn Group
LinkedIn has quickly become a hotbed for professional networking. With more than 100 million users, the site continues to add value to business professionals by offering a variety of ways to increase engagement and boost brand presence. For example, we recently wrote about its new features that allow users to follow companies and give companies […]
The New York Times Makes a Bold Move to Increase Reader Engagement
Last week, The New York Times announced that the publication was making a change to its reader comment policy. Perhaps the most significant change is that the new policy will give readers the ability to become a “trusted commenter,” by allowing them to bypass the moderating process and post comments on the website at will. According […]
Tips on How to Maintain Control of Your Media Interview
Last month, an NFL player with the New York Jets made the headlines, but unfortunately it wasn’t in the sports section of the Sunday newspaper. Instead, Jets cornerback Darrelle Revis’ heated argument, and abrupt ending, to an interview with New York City radio host Mike Francesa made headlines on countless sports blogs and PR industry […]
Five Tips for Pitching the Media During the Holidays
For non-retailers, business slows down during the holidays as offices close and people take vacations. For the media, however, news never stops. Reporters are on a never-ending hunt for news even during the holidays. To strengthen your media relationships and garner some media attention for your company or clients during the holidays, we suggest these […]