“Good is the Enemy of Great”
Recently I revisited Jim Collins’ book “Good to Great.” The book focuses on why some companies are able to attain extraordinary results while others are not. Collins and his team of researchers identified “good-to-great” companies (i.e. companies that leap from good results to great results and sustained those results for at least fifteen years), as […]
Captivating Copy: How to Make Your Writing Pop
There are some topics that are easy to write about, the words flow naturally, provide depth and result in compelling content. And then there are other topics that present more of a challenge and the interesting aspects are harder to extract. So just how do you extract those gems that will make the difference between […]
Seattle Startup Playmark, Scores Big with NFL Players Partnership
Playmark, a Seattle-based startup, recently signed an exclusive partnership with the NFL Players Association (NFLPA) to bring businesses and entrepreneurs unprecedented access to the official rights to NFL players. This innovative and unique partnership makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate […]
The CEO’s Vital Role in Public Relations
If you are the CEO of a company large or small, you undoubtedly are busy thinking about myriad issues ranging from customer satisfaction, trends surrounding revenue growth, and alignment of resources, to recruiting, innovation, establishing direction and external changes, to name a few. In the midst of all of this, it is easy to forget […]
Ten Proofreading Tips to Avoid Embarrassing Errors
We’re all human and very rarely does anyone produce an article, press release, internal communication plan or any other form of written work free of errors right out of the gate. This is why the review process is critical. At CPR, we make it a best practice to have other team members review important materials […]
Building Online Communities: Lessons from Seattle Children’s
Last week I had the opportunity to hear Jennifer Seymour, director of content strategy and integration with Seattle Children’s Hospital, and Cory Badger, vice president of corporate and strategic business development with Regence Blue Shield, speak over lunch at the Puget Sound American Marketing Association Healthcare Special Interest Group (SIG). Both presentations were informative. Since […]
New Features on LinkedIn for Companies
I can still hear my former professor repeating to the class, “Connections, connections, connections.” Though my classmates occasionally grew tired of this advice for starting a successful career, I certainly benefitted from the repetition. What I learned from my professor is that one of the most valuable tools when seeking and maintaining a career is, […]
Tips for Pitching the Media Through Social Media
In the age-old tussle between public relations practitioners and the media, pitches take considerable heat. In fact, a blog is devoted to bad pitches. Previously, I worked for a large organization in a small town. The local newspaper wanted story ideas – it just wouldn’t accept ideas that came directly from the organization’s communications office; […]
For Better or Worse: The Power of Social Media Mobs
By now, we’re all aware of the benefits of social media. We’ve said it before and we’ll say it again: Social media is a powerful tool to connect with your target audiences, increase brand recognition and convey key messages. If you’re strategic and willing to make the time and resource investment, you can build a […]
Four Tips Gleaned From Analysis of Political Debates
In the past we have written about the importance of body language, but the topic came to my attention again during the eighth Republican presidential debate, and the subsequent analysis of that debate, when Mitt Romney and Rick Perry got into a heated exchange. Ann Gerhart with the Washington Post wrote a wonderful article about […]