Contact us

Five Tips for Asking for Feedback

Part of delivering excellent client service is to solicit feedback. But this can be tricky. How do you set the stage or get busy managers, directors or VPs to take a few minutes to tell you how you’re doing? I have found this five-step process to be very helpful in effectively soliciting specific feedback so […]

Netflix’s Launch of Qwikster: A Good Reminder for Developing Effective Messaging

With the recent headlines around the Netflix/Qwikster PR blunder, we are reminded once again the importance of developing effective messaging when communicating to key influencers – particularly consumers. Whether you are announcing a change in your business model, introducing a new product or an update to an existing service, effective messaging allows organizations to articulate […]

Maintaining Your Social Media Presence During Transitions

By Joni Kirk Social media has exploded over the last several years. Companies are using Facebook, Twitter, LinkedIn and YouTube as well as other platforms and tools to connect with customers, employees, stakeholders and the public. With this explosion comes the simultaneous development of best practices for social media. But one aspect of social media […]

Fashion’s Night Out at The Bravern 2011

Once again The Bravern was the place to be to celebrate Fashion’s Night Out (FNO) in the Pacific Northwest. The gorgeous weather and sunset were the perfect backdrop for the event. People mingled outside on the patios enjoying music and drinks as they visited various shops and attended the fashion shows at Neiman Marcus and […]

Leveraging Social Media for Fundraising: Our Presentation to WSCAP

In today’s world, organizations both large and small are all forced to do more with less. However, for nonprofit organizations that are already under constant pressure to run a lean operation, increase efficiencies and keep costs low, the need to raise money is a constant. The agencies that comprise Washington State Community Action Partnership (WSCAP) […]

We’re Adding to the Communiqué PR Team!

We are excited to announce we are adding to the Communiqué PR team. Currently, we are recruiting for a Senior Account Executive and an Account Manager. The complete job descriptions are included below for your consideration. If you are interested in being considered for either position, please email your letter of interest and resume to [email protected]. […]

The Council of PR Firms Code of Ethics

A couple of months ago I participated in a survey by the Council of PR Firms, which included a question about business ethics. It got me thinking about the topic and the importance of business ethics in our professional lives. According to Wikipedia, “Business ethics (also known as corporate ethics) is a form of applied […]

Standing Out in a Crowd: Marketing Lessons From Groupon

Groupon, like many start-ups of the 21st century, began with a unique idea. Its success came from distributing this idea using relevant technology, maintaining customer service, and consistently growing and developing its outreach. However, as with any well executed venture, other like-minded companies have begun saturating the market, leaving Groupon in a predicament that often […]

Executive Leadership Transitions and Achieving Coverage

Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]