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Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products

What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]

Promoting Fashion in the Great Northwest

Late last year, Communiqué PR started working with The Shops at The Bravern, an open-air retail shopping center in Bellevue, Wash. Since that time, we have focused on building awareness of The Bravern both with consumers and the broader shopping industry. We have had the opportunity to promote a variety of events and work with […]

Mitch Joel’s Keynote Speech on Shifting Paradigms Within PR/ Customer Service

This past April in Boston, Radian 6 hosted its Social 2011 User Conference. Designed for those who oversee and implement social media programs, the conference welcomed several distinguished keynote speakers, including Mitch Joel, the current president of Twist Image and New York Times’ bestselling author of the book Six Pixels of Separation. Joel delivered a […]

A Lion’s Share of Media

In case you missed the buzz around town earlier this month, more than 15,000 members of Lions Clubs International (LCI) convened in Seattle for its 94th International Convention, one of the world’s largest annual conventions of its kind. It was the first time the annual convention was held in the Pacific Northwest, and specific to […]

Managing Your Online Reputation

In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]

Sharing Content: How to Get Noticed

Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust […]

It Takes a Village: Building a New Category

When Secretary of State Hillary Rodham Clinton released her book, “It Takes a Village: And Other Lessons Children Teach Us” in 1996, it was met with rave reviews and became a modern classic. The book centers around the impact individuals and groups outside the family have, for better or worse, on a child’s well-being, and […]

Determining Your Share of Voice

Last week, I came across an interesting question on Dave Fleet’s blog that his colleague at Edelman Rob Clark first raised, “Is Share of Voice a Useless PR Metric?” My initial reaction was that measuring a brand or company’s share of voice is still very much a valuable PR metric, especially given today’s competitive market place […]

Want to Boost Productivity? There’s an App for That

You know the old adage, too much to do, too little time. Between driving the kids to school and activities, running errands and keeping up with a demanding workload, many Americans are running on fumes trying to keep up. The rise of mobile phones has certainly helped make getting things done on the run easier, […]