Amplifying Company Anniversaries: Examples From the Past 15 Years
Tips for CMO Longevity: Collaborate, Secure Buy-In and Leverage Expertise
Data has shown over the years that the C-suite role with the shortest average tenure has been the chief marketing officer. A recent article in the Wall Street Journal reported the average tenure of a CMO slipped to 43 months, whereas the tenure of other C-suite executives is on average longer, with CEOs’ average tenure […]
Dealing With Data in Public Relations
If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]
Securing a PR Partner: What You Need to Know
In today’s world of online dating, many people have had the experience of connecting with someone that looks great “on paper” and spending time texting and engaging with them online, only to meet them in real life and immediately know the match is not meant to be. Finding a PR partner can be somewhat similar. […]
Developing a PR or Communication Program? Tips for Securing Stakeholder Buy-in
Whether it’s an strategic PR plan, an important customer announcement or a new message to reach your audiences, obtaining buy-in from key stakeholders ensures that everyone understands and supports the recommended approach. Securing consensus also provides the opportunity to obtain additional ideas and perspectives, and to understand objections that may not have been apparent to […]
Shifting Marketing Landscape Reinforces the Power of PR; It’s No Longer Public Relations … It’s Public Relationships
In our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, we wrote about the shifting marketing landscape. At the time, close to 10 years ago, we argued that PR was more strategic than ever due to reputation, fragmentation, and saturation. Since that time, these trends have continued to expand at an […]
Ethics in Communications
At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]
Introducing Salted Caramel Milk! Darigold Adds New Flavor to Old-Fashioned Milk Line
Last week, Darigold released its new Salted Caramel Milk, a decadent beverage made with farm-fresh whole milk, utilizing the highest-quality ingredients. The delicious new flavor joins an already impressive line-up of vanilla, chocolate and strawberry flavored milk. Communiqué PR was tasked with assisting in the announcement of this new product and knew that in order […]
Your Virtual PR Bookshelf
Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]
What is Organizational Culture & Why Does it Matter?
My colleague Beth Mayer recently wrote about our experience at “Managing Yourself & Leading Others,” a professional development workshop we took through the Harvard Division of Continuing Development. Her post focused on the importance of flexing one’s leadership style and it was a part of the session that I found to be most helpful. However, […]