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Perfecting Your New Business Pitch

At any agency job, new business is a hot topic. Throughout the time that I have worked at CPR, I’ve had a front row seat for just how exciting (and stressful) pitching to potential clients can be. No matter what stage of the process they are in – the initial email, the pitch presentation or […]

Building a Trusted Brand: Five Values From the Pros

What do Coca-Cola, Apple, FedEx, Target, Amazon and Southwest Airlines all have in common (besides being incredibly successful companies)? According to Entrepreneur magazine, they are examples of the top 10 most trusted brands in America. In its April 2012 cover story, Secrets of the 10 Most-Trusted Brands, Entrepreneur partnered with The Values Institute, a Virginia-based […]

A Look Back at 2011

It’s typically quiet the week between Christmas and New Year’s, offering us time to reflect on the past year as well as plan for the coming one. For us, 2011 was a busy year – with many successes and numerous milestones. Before we jump into 2012, here are some of our significant 2011 highlights, for […]

Road Trip to Spokane: MarCom and Strategic Public Relations

Last Friday, Colleen Moffitt and I had the opportunity to speak to the members of the Spokane MarCom Association about the importance of strategic public relations. The journey to Spokane was one we will never forget. We began our descent into the city only to have our landing aborted, turning us back to Seattle due […]

PR: A Critical Success Factor for Business Leaders

Are you surprised to learn that, only 16 percent of MBA programs “offer a single course in crisis and conflict management, strategic communications, public relations” or reputation management? This week an op-ed in Bloomberg BusinessWeek made the case for change. If you haven’t read the article, “Master’s of Spin: PR Belongs in B-School Studies,” I […]

Fostering Creativity

People often ask me how we come up with creative campaign ideas for Communiqué PR clients. In new business meetings, it is a question that is of particular interest. I have to admit coming up with a novel idea or new messaging for a client is one of the most exciting parts of my work […]

Reflections on 2010

It has been a busy year filled with lots of change for us as well as our clients. As the calendar year comes to an end, we like to reflect on the challenges we faced, what we learned and the successes and accomplishments we achieved during the year. Some of the highlights for Communiqué PR […]

Social Media Contests Have the Power to Drive Massive Awareness and Engagement

We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]