Dan Hesseís Sprint Ads

Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to […]

Writing a Book: The Pros and Cons

Thinking about writing a book? This is a terrific way to establish thought leadership in your industry and share your ideas. A book builds credibility for yourself and your company, attracts broad publicity and provides opportunities to engage the media. But while writing a book can have some tremendous benefits, it is no small task […]

The Power of Twitter

Twitter, a microblogging and social media site, is continuing to gain popularity thanks to its open design and dedicated followers. A recent survey from Compete.com found that Twitter is the third largest social media site in the country when measured by total page views, and although it only has about six million unique visitors, it […]

Communiqué PR – the Best of 2008

As 2008 comes to an end, we want to reflect on the highlights for the firm and our clients from this past year. It’s been a fantastic year filled with several client successes as well as personal successes. Despite the recent economic downturn, we have much to be thankful for and celebrate. Throughout the year, […]

Writing a White Paper

Colleen and I are putting the final touches on our book Strategic Public Relations: 10 Principles to Harness the Power of PR. As we prepare to deliver the final manuscript to the publisher, we solicited feedback from an experienced CEO friend asking him to read the entire book to determine if the content was valuable […]

Leveraging Partner News for Maximum Impact

News announcements made in conjunction with your company partners offers great leverage to tell not only their own story, but further develop yours. It’s a successful way to reach a broader audience base while also remaining top of mind with the press. These announcements can demonstrate growth for your company, for example, as well as […]