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Strategic Public Relations Excerpt: Building Consensus for PR Programs

Obtaining buy-in with key stakeholders is an important process of building a successful PR program. Building consensus ensures that everyone in the organization supports the PR activities and the approach you’ve chosen. Another reason that building consensus is important is that it provides the opportunity to obtain additional ideas and understand objections that may not […]

Strategic Public Relations Excerpt: Sell PR to Key Stakeholders

With PR, as with most things in life, it’s impossible to focus your energy everywhere. A strategic approach to PR means concentrating your efforts only on those areas that support your most important business goals, and building consensus for PR right from the start ensures that everyone will rally behind the specific plan you end […]

Strategic Public Relations Excerpt: Roadmap for Telling a Compelling Story

Telling the story of your company draws your audiences into your business in the same way a novel captivates a reader, creating a powerful way to shift perceptions. “I think that we human beings have always enjoyed great stories,” says Lee Weinstein, principal of Lee Weinstein & Associates and the former director of global corporate […]

Strategic Public Relations Excerpt: Knowing When to Use PR

To get the most out of PR, you need to know what PR can help you accomplish and what it can’t. A question many of our clients ask is when they should use PR as opposed to advertising. Both play a significant role in the marketing mix; the trick is to know when to use […]

Strategic Public Relations Gets a Thumbs Up From PRWeek

If you have a minute, we encourage you to take a look at a recent review of Colleen Moffitt and Jennifer Gehrt’s book, Strategic Public Relations: 10 Principles to Harness the Power of PR, which appeared in PRWeek this month. Jeffrey Ory, vice president at Deveney Communication and guest reviewer for the industry publication states, […]

Moffitt and Gehrt to Speak at Tacoma Pierce County Chamberís Business EXPO 2009

Communiqué PR’s Co-founders Colleen Moffitt and Jennifer Gehrt will be co-presenting at the Tacoma-Pierce County Chamber’s Good Morning! Power Breakfast on September 22 and the Business EXPO on Tuesday, October 20. At the Power Breakfast, Colleen and Jennifer will discuss the 10 principles to harness the power of PR as outlined in their book, Strategic […]

The Costco Connection & Our Book Sales

As many of you know, our book Strategic Public Relations: 10 Principles to Harness the Power of PR was featured in the August issue of Costco Connection, a lifestyle magazine for Costco members. We are delighted about this review as the magazine reaches more than seven million households and businesses. As a result of this […]

Our Favorite Photos from the Book Launch Party

Below are some of our favorite photos from the celebration of Communiqué’s fifth anniversary and the launch of Strategic Public Relations: 10 Principles to Harness the Power of PR, written by our very own Jennifer Gehrt and Colleen Moffitt. Rich Tong of Ignition Partners and co-author of The Marketing Playbook Satoshi Nakajima, founder of Big […]

Coca-Cola Fan Page Takes Facebook by Storm

Companies looking to leverage the power of Facebook to attract the masses may want to take a lesson from Coca-Cola fans Dusty Sorg and Michael Jedrzejewski. With a fan base of 3.3 million users, Sorg and Jedrzejewski’s Coca-Cola Facebook fan page is one of the most popular pages on Facebook – second to Barack Obama […]