Tales of the Timeline: How Does Social Media Fare as a Source of COVID-19 News?
According to data from the Pew Research Center, one-in-five U.S. adults say they get their news from social media. That’s slightly higher than print newspapers. If you’re reading this and you have a Facebook or Twitter account, you probably already know that this trend presents serious concerns in the age of COVID-19. Further data proves […]
Should You Trust What You Read?
Growing up, my main source of news came from the television or newspaper. It seemed like a simple transaction. Accredited journalists discussed politics and ethics. I watched and listened, without a doubt in my mind that what they told me was true. Thanks to social media, news is constantly at our fingertips now. Determining what’s […]
My Experience of Starting a “Boss” Company in College
The past six months have been nothing short of a rollercoaster for me. Along with my regular class schedule and internship, I started a company through the Entrepreneurship Minor at the University of Washington. That’s right – I started a company as a college senior! How many college students do you know that have this […]
My Experience of Starting a “Boss” Company in College
The past six months have been nothing short of a rollercoaster for me. Along with my regular class schedule and internship, I started a company through the Entrepreneurship Minor at the University of Washington. That’s right – I started a company as a college senior! How many college students do you know that have this […]
Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign
Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]
The Closed Caption Comeback
Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. As consumers with multiple screens vying for our attention, we find ourselves relying more and more on closed captioning. While we enjoy the chance to quickly get the gist of a video […]
What PR Professionals Should Know About Satellite Radio
Every morning as I slog my way through Seattle traffic, I am thankful I have satellite radio. Like many other commuters, I enjoy listening to my own collection of music and podcasts. However, my least favorite morning ritual is the task of organizing playlists and picking songs on my hour-long drive to work. With the […]
YTD Results for A Place for Mom
Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, […]
Turning the Tide: P&G’s Response to the Tide Pod Challenge
Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge […]
Guidelines for Pitching Discover Magazine
Discover magazine consistently has delivered refreshingly understandable reports on complex developments in science, medicine, technology, and the world around us for more than 30 years. It is highly regarded for compelling stories that are thought-provoking and raise important awareness to sometimes obscure topics. One of our clients is conducting some groundbreaking scientific research. Because of the […]