Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]
Reflecting on the iPhone’s Tenth Birthday
September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year […]
A Place for Mom’s Walkability Findings
On July 26, 2017, A Place for Mom, the nation’s largest senior living referral service, released detailed findings from its Senior Living Preferences Survey. The findings, which are relevant to seniors, their families and friends, developers and urban planners, revealed some surprising trends in senior housing and care. A Place for Mom found one preference […]
How Repurposed Content on LinkedIn Impacts SEO Rankings
I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide
Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic […]
A Place for Mom Reveals New Report on Senior Housing and Care Costs
This week Communiqué PR’s client A Place for Mom (APFM) released new findings from its National Senior Living Cost Index, which looks at costs for three primary senior living categories in the U.S.: Independent Living, Assisted Living and Memory Care. The Cost Index draws on APFM’s comprehensive database of families that have moved into senior […]
Facebook Combats Fake News by Educating Users About How to Identify It
Fake news has been a hot topic since the months leading up to the 2016 presidential election and for good reason. On Facebook, fake election-related news stories generated more user engagement than top stories from credible news publications, including The New York Times, Washington Post, Huffington Post, NBC News, and others, according to a BuzzFeed […]
Connecting with Generation Z
In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]
LiveBallot Offers New Level of Voter Interaction
If, like me, you have lived your entire adult life in the state of Washington, you may not realize that most states do not mail out voter information guides. In fact only seven states mail out these guides, leading to a dearth of information across the electorate. This was something I learned while meeting with […]