Buzz Building Through Customer Service
There have been many articles written about Zappos branding strategy and brand promise. The company has a reputation of repeat business and customer loyalty due to word of mouth about its fantastic customer service. Just take a look at this 2010 article, “Branding Through Customer Service, From Delivering Happiness: A Path to Passion, Profits and […]
What the Future Holds for Anonymous Gossip Websites and Apps
Modern technology has created an array of outlets for the public to share their every thought and opinion. People turn to Facebook, Twitter, Instagram, Pinterest, blogs, and more to express themselves and share their views. Each outlet offers a different mode of expression, some through words, others through pictures. What these all have in common, […]
Infographic: The Recipe for Measuring Content Marketing
Companies are almost always looking for new marketing trends and techniques to reach more consumers. The latest trend appears to be content marketing. Content marketing allows companies to connect with their audience making them more relatable. The problem with content marketing is, unlike traditional media campaigns that look mainly at sales, it is difficult to […]
Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling […]
Car2go, the “Sharing Economy” Trend and Young Professionals
In the PR industry, we hear a lot about trends. Editors are looking for “trend pieces.” We check what is “trending” on Twitter. How many pitches have you written to capitalize on a trending news topic? A good story often combines a newsworthy item with a larger trend, showing readers the big picture and the […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
Gaining Popularity on Facebook: Five Quick Tips
Curating content for a social media platform requires time and energy, so it can be disappointing when you find something worth sharing with the Facebook world, and it doesn’t get the shares or likes you thought it would. However, there may be an explanation if your business’ Facebook posts aren’t receiving the attention they might […]
Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
RPI Partners With Cheezburger and The Madison Park Group to Extend Brand Experiences
Remember when the book you were reading served as a conversation starter? I’ve observed complete strangers who are sharing a flight engage in in-depth chatter, all stemming from someone’s book cover. Today, as tablets and mobile devices increasingly replace physical books, those forms of spontaneous engagement are decreasing. Additionally, with Facebook, Twitter, LinkedIn, and […]
Best Practices for Managing an Online Reputation
More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp. In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of […]