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The Social Media Element You Forgot to Include in Your Plan

As PR professionals, we are often asked to provide counsel or create strategies around social media platforms on behalf of our clients. We all know that social media is an excellent way to engage with target audiences, develop brand voice, establish thought leadership, and share useful content. However, one element has failed to be included […]

Instagram Business Profiles – Benefits of Using Instagram at Your Business

Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]

How to Host a Legendairy Event: An Overview of the Darigold Farm Tour

Over the last year, Communiqué PR has been working with Darigold, a dairy co-op, and in that time we have promoted its new naturally white cheddar cheese, planned and hosted an event for the Sunnyside Plant expansion, and shared an abundance of delicious Darigold recipes. After a year of great results highlighting the products, the […]

Why Travel Planning Service Utrip Wins at Corporate Blogging

Corporate blogging can benefit your business no matter what industry you’re in, but for companies in the travel industry it should be considered an essential marketing strategy. In addition to driving website traffic and generating new leads, blogging helps build credibility. For travelers deciding which trip planning service to use, knowing that the company has […]

New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record

The Seattle tech scene is booming and with several Silicon Valley companies including Facebook, Twitter, Apple and reportedly Snapchat opening engineering offices here, the burgeoning tech sector is undoubtedly having a positive impact on our local economy. With new tech jobs comes an influx of new residents, eager to find lucrative positions within IT, technology, and software […]

What Google’s New Mobile-Friendly Algorithm Means for PR

Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]

Helpful Apps & Resources for PR Pros

As 2014 ends and the new year begins, finding creative ways to stay organized always seems to be top of mind, particularly for PR pros. Start off the new year fresh with these helpful apps and resources. What I have used this year and love: theSkimm— this bite size email newsletter arrives daily at my […]

Seattle Rallies to Support Diabetes Community

670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was […]

The Success of Seattle Children’s Autism Blog

In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early […]