SOPA, PIPA and PR
On Wednesday, Jan. 18, 2012, the online world rose up against legislation being reviewed by Congress: the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). While everyone agrees preventing piracy and protecting IP are noble goals, Internet powerhouses like Wikipedia, Wired, Google and 60,000 other websites censored their homepages in what […]
Netflix’s Launch of Qwikster: A Good Reminder for Developing Effective Messaging
With the recent headlines around the Netflix/Qwikster PR blunder, we are reminded once again the importance of developing effective messaging when communicating to key influencers – particularly consumers. Whether you are announcing a change in your business model, introducing a new product or an update to an existing service, effective messaging allows organizations to articulate […]
Fashion’s Night Out at The Bravern 2011
Once again The Bravern was the place to be to celebrate Fashion’s Night Out (FNO) in the Pacific Northwest. The gorgeous weather and sunset were the perfect backdrop for the event. People mingled outside on the patios enjoying music and drinks as they visited various shops and attended the fashion shows at Neiman Marcus and […]
Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products
What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]
Promoting Fashion in the Great Northwest
Late last year, Communiqué PR started working with The Shops at The Bravern, an open-air retail shopping center in Bellevue, Wash. Since that time, we have focused on building awareness of The Bravern both with consumers and the broader shopping industry. We have had the opportunity to promote a variety of events and work with […]
What Does Your “About Us” Page Communicate?
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, […]
Facebook Tips for Companies: Archiving Live Chats
A client recently approached us about archiving Facebook chats in order to further engage their audience. Many companies find Facebook chats are an excellent way to maintain contact with their consumer base. Providing archives of these conversations is a helpful way to allow continued viewing of, and participation with these conversations. We did a little […]
Better Understanding Complex Sales Situations
If you work in public relations or marketing then you are likely to be playing an indirect role on driving sales for your organization. Or perhaps you’re a PR person trying to motivate your company to engage in more activities. In either case you may want to have a better understanding of the sales process. […]
Lessons Learned in Social Media From a Reality TV Show?
Earlier this year, NBC debuted a new singing competition, The Voice, which at first glance seemed similar to FOX’s American Idol. Talented young performers all looking for their big break in the music industry by performing in front of celebrity judges or “coaches,” as The Voice coins them, including Christina Aguilera, Cee Lo Green, Adam […]
Transparency: How Much is Too Much?
As a PR professional, I consider transparency to be one of the most important principles of my job. As a rule of thumb, I tell myself and my clients that if you wouldn’t want your statement or actions popping up in an Internet search result, then you probably shouldn’t be saying or doing it. We’ve […]