What Not To Do in Crisis Communication

By now, everyone is aware of the News Corporation hacking scandal unfolding in England. Amidst the coverage, I came across an article from Forbes’ writer Robert Wynne who posted an interesting take on the scandal from a “what not to do” PR scenario. The article titled, “News Corp Hacks Public Relations Efforts,” outlined several PR […]

A Lion’s Share of Media

In case you missed the buzz around town earlier this month, more than 15,000 members of Lions Clubs International (LCI) convened in Seattle for its 94th International Convention, one of the world’s largest annual conventions of its kind. It was the first time the annual convention was held in the Pacific Northwest, and specific to […]

Tweeting as a Brand: Do’s, Don’ts and Companies Worth Learning From

For many businesses today, creating a Twitter account is an imperative. According to Media Bistro.com, there are more than 300 million user accounts, so it’s not surprising that Twitter is an increasingly critical communication platform to drive sales, manage customer service and directly engage with consumers while presenting an open, authentic form of communication with […]

Did you Get the Message? How Guerilla Marketing Can Be Effective For Business

“Guerilla marketing” is a way to generate buzz without instituting a hefty marketing budget. This method is oftentimes effective because it is attention-grabbing and easy to understand. Arguably one of the most famous guerilla marketing campaigns is the Oscar Mayer Wienermobile. The enormous hotdog-shaped car makes its way across the nation drawing attention from children […]

Managing Your Online Reputation

In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]

Making the Most of Business Travel: Peter Shankman’s Tips

While on a press tour in May, my client and I found ourselves with about five hours of time on a Monday morning in Washington, D.C. I suggested we find a coffee shop with free Wi-Fi and catch up on work and email, but my client had another idea. He suggested we do a bit […]

How to Leverage Video Blogging

Since its inception, video blogging has gained widespread popularity. With equipment becoming more affordable, editing software more accessible, and sites like YouTube and Facebook readily available to share content, the process is easier than ever. There is a large demand for video content – YouTube gets more than two billion hits per day – and […]

The Power of Infographics

Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult life and you’ll […]

Intel’s Museum of Me Marks Advancement in Creative Online Marketing

Ever thought about a museum dedicated solely to you? Intel did, and found marketing and branding gold. Following the concept of LinkedIn’s more basic “Connection Timeline,” Intel recently released the “Museum of Me,” (MoM) in which the viewer is able to tour a virtual museum display dedicated to his or her life – or at […]

Connecting With Customers through Cause Marketing

Cause marketing campaigns can be an effective way for companies to engage with customers and encourage them to feel emotionally connected to a particular product or service. The value of these types of campaigns can not only help win new customers and build customer loyalty, but also increase awareness and sales of product. According to […]