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Smartsheet Goes on the Road

To raise awareness for our clients, we often strive to reach their target audiences by building relationships with key journalists and driving relevant editorial coverage. Despite the proliferation of conference calls and online meetings, we believe press tours are still the best way to engage and form relationships with journalists. Additionally, meeting with the journalists […]

How to Build Reporter Relationships on Twitter

Every PR professional understands the importance of a good pitch—done well, a pitch is key to securing media coverage for a client. And, as the PR field is changing, so are the channels of communication available for creating effective pitches. For example, nowadays reporters generally welcome pitches via Twitter, an underrated and underused platform for […]

Pinterest – Is it Right for Your B2B Business?

According to the latest B2B Marketing Social Media Benchmarking Report, the most popular social media platform for B2B marketers is Twitter, followed by LinkedIn, YouTube and Facebook. Noticeably missing from the list is one of the fastest growing social media platforms: Pinterest. When most marketers think of Pinterest, they think of it as a great […]

Social Media Sensitivities

Social media can be an amazing tool for businesses, brands and individuals, and there are some great complimentary tools that can help automate the process to be more manageable. However, it is important to ensure you are sensitive to what is happening in the world, and listen and react accordingly. For many brands Twitter is […]

Using Google in PR: Outside of the Simple Search

Google (and search engines in general) have become entrenched in our day-to-day lives. “I’ll Google it” is a common phrase when a query goes unanswered. I personally look to the search engine daily to find everything from recommended reading material to recipe blogs. Making effective use of Google requires knowing how to use it. Learning […]

Kymeta and Inmarsat Partner to Launch Game-Changing Business Aviation Broadband Solution

Communiqué PR client Kymeta recently announced an exclusive agreement with Inmarsat, the leading provider of global mobile satellite communications services, to develop a low-profile, low-power consumption, flat-panel antenna for the airline industry, which will electronically steer the antenna beam to Inmarsat’s Global Xpress satellites. The news was noteworthy because the major benefit of the partnership […]

The Forgotten Power of the Phone Call

We’ve all been there as PR professionals. You deliver a pitch to a reporter via email and then you…wait. And you wait a little more and then you send a follow up email. Still nothing. At this point, you realize you have to resort to a call down in hopes of capturing his or her […]

Once Upon a Time – Storytelling for Business

The art of storytelling for business has been on the radar screen in recent years as a powerful tool for achieving success in the marketplace. With articles popping up from Fast Company, Forbes and Harvard Business Review, and a number of books published on the topic, there is no shortage of commentary on how storytelling […]

Five Ways to Use Muck Rack for PR

By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter.  The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]