Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
The Blogging Toolkit – Everything a Business Needs to Begin Blogging
Launching a blog can seem like an overwhelming task. Getting started is half the battle. At Communiqué, we have helped several businesses and nonprofit organizations create, launch and manage their blogs. For clients looking to launch a blog for the first time, we have developed a blogging toolkit that we customize for their particular needs. […]
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded […]
The Importance of Quotes
A good quote can be the heart of a compelling article. Good quotes help to tell a story and enhance the credibility of a press release, news story or speech. Words that are crafted well can leave a lasting impact on the world. Every day I drive by a reader board on my way home […]
The Rwanda Girls Initiative – How Collaboration Can Create Positive Change
We recently had the pleasure of working with the founders of the Rwanda Girls Initiative (RGI), Suzanne Sinegal McGill and Shalisan Foster, with an announcement sharing their milestone achievement of opening the Gashora Girls Academy. Their story had all of the right elements for us to share a compelling and inspiring story with the media […]
Leveraging New PR Tools: PitchEngine
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with […]
Managing Collaboration Between U.S. and European Agencies
When our clients announce new products or services, they also consider whether to make the announcement on a global scale or keep it to the U.S. This was especially true for one of our clients who wanted to make an announcement at the recent Mobile World Congress in Barcelona, Spain. In order to ensure they […]
Tecplot and the Importance of Analyst Relations
One of our current technology clients, Tecplot, is preparing for a new product launch later this year, and we’ve been very busy developing and executing our plan. One of our first strategies was to educate the analysts in the new product’s industry, and give them a sneak preview of the new product and gather their […]
Macworld Remains Strong Without Apple
Last week, I had the opportunity to attend Macworld 2011 in San Francisco with one of our newest clients, the Omni Group. Given this was only the second year the conference was held without Apple, there was much speculation and discussion on whether the show would be as exciting and well attended as in years […]
Promotions on Facebook: What You Should Know
Recently I had the opportunity to do some in-depth research on how to launch a promotion on Facebook to help one of our clients meet its business and communications objectives. As I was discovering the various intricacies, guidelines and best practices, I thought it would be useful to develop and share a check list that […]