Serials Solutions and Case Studies
Case studies can be an excellent way to shape perceptions about a company’s service, software or products. For instance, consider Serials Solutions, a provider of services for more than 3,000 libraries worldwide. When I headed off to college in the late 80s, I took a typewriter not a computer. Similarly, the process of conducting research […]
Building the Buzz for a Store Opening
Communiqué PR was recently hired by Mud Bay, a provider of healthy foods, supplements and supplies for dogs and cats, to help promote its store openings on Mercer Island, Redmond and Gig Harbor. Mud Bay’s marketing objectives are to drive broad consumer awareness of these new locations as well as to build relationships with key […]
Preparing for the Broadcast Interview
Broadcast interviews can be an exciting and valuable opportunity for any business. These interviews provide a vehicle for an organization to establish themselves as thought leaders in an industry or on particular topic, provide a platform to deliver key messages to a broad audience, and put a face to an organization. Broadcast interviews are very […]
Is Your Web Site Current?
We recently worked with GKD on a redesign of our firm’s Web site. The process was extremely valuable as it provided an opportunity for us to re-evaluate our firm’s positioning, our brand attributes and the value we deliver clients. I found it inspiring and motivating to focus on the future vision of our business and […]
Executives’ Reluctance to Use Social Media
“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it […]
Branding in the Pharmaceutical Industry
We are excited to announce Communiqué PR has placed three contributed articles in pharmaceutical industry publications on behalf of OnRequest Images. These bylined articles illustrate the importance of branding in the pharmaceutical industry and provide insight on how companies can leverage imagery and photographs to convey a unified brand image, increase awareness of their products […]
Communiqué PR — 2009 Highlights
With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for […]
Social Media: What to Expect in 2010
2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some […]
Could Dragonflies Hold the Key to Better Public Safety?
The dragonfly has been long praised for its ability to help control populations of harmful insects. But could this nimble insect with its multi-faceted eyes, elongated body and two pairs of powerful wings, also hold the key to controlling harmful threats to public safety? We recently reached out to a number of journalists to let […]
Four Reasons Corporate Communications Should Own Social Media
There has been and continues to be significant discussion about the ownership of social media strategies and activities within an organization. As a PR professional with some social media experience, let me add my perspective to the debate. I believe social media should be owned at a strategic level by the top corporate communications or […]