Best Practices for Securing Accurate Stories
According to Dan Gillmor, former columnist with the San Jose Mercury News, the four pillars of journalism include thoroughness, accuracy, fairness and transparency. Understanding a journalist’s creed can help us identify best practices for working with them. Accuracy is a shared goal between journalists and PR professionals. As we think about how we can help […]
Tips for Writing a Byline Article
Byline articles are an excellent way to retain ownership of key messages and establish thought leadership. Executives can insert their point of view and reach target audiences by writing or commissioning these articles. But bylines can be tricky to write and require a careful balance to ensure that they are both informative and readable. Below, […]
Experimental Advertising Techniques and the Economy
With the financial crisis looming ever larger, it is no surprise that some businesses such as AT&T and General Motors are slashing marketing budgets in an effort to stay afloat in this volatile economic environment.According to recent articles, advertising agencies will be among the first shops to feel the impact of the economy as companies […]
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics – everything from how the economy will impact the holidays to how […]
Nintex Announces Commercial Availability of Nintex Reporting 2008
On August 8, one of Communiqué PR’s clients, Nintex, announced the commercial availability of Nintex Reporting 2008. To see the full announcement, click here. Nintex Reporting 2008 allows organizations to monitor, audit and gain valuable insight from the content and activity information within Microsoft’s SharePoint technology. It allows system administrators and business owners to make […]
Leveraging Partner News for Maximum Impact
News announcements made in conjunction with your company partners offers great leverage to tell not only their own story, but further develop yours. It’s a successful way to reach a broader audience base while also remaining top of mind with the press. These announcements can demonstrate growth for your company, for example, as well as […]
The Importance of Preparing Before an Interview
A recent interview on Hardball provided a painful reminder on how important it is to prepare for a press interview. Texas state senator, Kirk Watson, was interviewed by Chris Matthews regarding his support for presidential candidate Sen. Barack Obama. When asked repeatedly to highlight some of Sen. Obama’s legislative accomplishments, Watson tried unsuccessfully to bridge […]