Public Relations and the Obama Administration – 100 Days of Fresh Air
Last month, PR Week included a guest article from Laura Gross, in which she reviewed the first 100 days of the Obama administration from a PR perspective. Ms. Gross takes the position that the Obama-Biden team is showing leadership through its transparent, open, and frequent communication. While she identifies areas for improvement overall, she concludes […]
Position for Acquisition – How PR Can Be the Key to the Right Deal
Many industry experts predict that the merger and acquisition market (M&A) is going to turn around later this year. This theory was outlined in several recent articles including one by TechFlash’s John Cook, “When will the high-tech M&A bottom feeders emerge?” and another from IDG News’s Marc Ferranti “Wall Street Beat: M&A, Oracle Stress the […]
Parade and SELF Pick Mystery Case Files: Return to Ravenhearst
Last fall, Communiqué worked closely with Big Fish Games to build awareness and demand for Mystery Case Files: Return to Ravenhearst, the fifth title in Big Fish Games’ blockbuster hidden-object adventure series. As part of those efforts we secured in-person meetings with consumer lifestyle media well in advance of the actual launch to provide these […]
Obama Administration Rallies Support through Americaís Stories
The Obama Administration has done an amazing job of harnessing the power of the Internet to reach the public, communicate the president’s position on important initiatives and gather personal stories of the American people. Through social media tools, e-mails and blogs, President Obama is encouraging open communication and asking his most important audience – you […]
Writing a Book: The Pros and Cons
Thinking about writing a book? This is a terrific way to establish thought leadership in your industry and share your ideas. A book builds credibility for yourself and your company, attracts broad publicity and provides opportunities to engage the media. But while writing a book can have some tremendous benefits, it is no small task […]
The Power of Twitter
Twitter, a microblogging and social media site, is continuing to gain popularity thanks to its open design and dedicated followers. A recent survey from Compete.com found that Twitter is the third largest social media site in the country when measured by total page views, and although it only has about six million unique visitors, it […]
Is Your News Really Newsworthy?
A variety of elements determine the newsworthiness of an announcement. As many newspapers and magazines continue to see a decline in readership, they are increasingly looking to achieve relevance with their audience and are striving to publish articles that have a high news value and can capture the interest of their readers. In order to […]
Mobidia & Our Results Working With Industry Analysts
Over the past two months I have had the pleasure of working with Mobidia to increase the company’s profile leading up to Mobile World Congress in February. Mobidia’s technology provides mobile operators with a software platform that expands the capacity of their existing networks, and speeds the delivery of data to subscribers. It is a […]
Writing the Winning Press Release
As a best practice, we like to ask our clients a set of questions before we begin writing a press release on their behalf. We consider this a Communiqué PR best practice with three significant benefits. Shared Expectations First, the process of asking these questions ensures that we are on the same page with regard […]
What’s Good for PR Can Be Good for the Planet
What’s Good for PR Can Be Good for the PlanetIn 2006, Sony Pictures Home Entertainment released a documentary film titled, “Who Killed the Electric Car?” The film examined the creation and demise of General Motors’ EVI electric car in the 1990s, blaming the auto and oil industries. In response, General Motors claimed a lack of […]