Driving Awareness on the Issues of Dwarfism With Seattle Children’s Hospital
Did you know that approximately one in every 15,000 children is born with dwarfism, also known as skeletal dysplasia? And that 80 percent of those children have average-height parents? Neither did I. To raise awareness around this condition and to change perceptions of those individuals with dwarfism, Seattle Children’s, Little People of America’s (LPA) Puget […]
Credit Card Processing Options for Nonprofit Organizations
When Molly McWhinnie and I were speaking last week to the group with the Washington State Community Action Partnership, we were asked for recommendations on credit card processing for those who want enable online donations on their nonprofit organization’s website. Since we have not had much experience with this, we decided to take our question […]
Leveraging Social Media for Fundraising: Our Presentation to WSCAP
In today’s world, organizations both large and small are all forced to do more with less. However, for nonprofit organizations that are already under constant pressure to run a lean operation, increase efficiencies and keep costs low, the need to raise money is a constant. The agencies that comprise Washington State Community Action Partnership (WSCAP) […]
A Lion’s Share of Media
In case you missed the buzz around town earlier this month, more than 15,000 members of Lions Clubs International (LCI) convened in Seattle for its 94th International Convention, one of the world’s largest annual conventions of its kind. It was the first time the annual convention was held in the Pacific Northwest, and specific to […]
Connecting With Customers through Cause Marketing
Cause marketing campaigns can be an effective way for companies to engage with customers and encourage them to feel emotionally connected to a particular product or service. The value of these types of campaigns can not only help win new customers and build customer loyalty, but also increase awareness and sales of product. According to […]
Content Creation and the Marketing Department of the Future
Jeanne Miller, communications manager with Tecplot, Inc., recently forwarded me an interesting article from BtoB magazine about how changes in the discipline of marketing are driving organizational changes. The article focuses on how business-to-business marketing teams at Intel Corp., Sybase and Xerox Corp. are “rethinking the organizational structures and even their cultures” so they can […]
Building Buzz in a Noisy Market
Launching a product or service is no easy feat, especially when you are entering a market that has been shaped by strong, established leaders and become saturated with other emerging players. How do you cut through the noise and differentiate your organization? How do you avoid becoming a “me too” scenario? We were recently reminded […]
The Rwanda Girls Initiative – How Collaboration Can Create Positive Change
We recently had the pleasure of working with the founders of the Rwanda Girls Initiative (RGI), Suzanne Sinegal McGill and Shalisan Foster, with an announcement sharing their milestone achievement of opening the Gashora Girls Academy. Their story had all of the right elements for us to share a compelling and inspiring story with the media […]
Marketplace Money Focuses on Social Media and Donations to Charities
The other day I was listening to KUOW and heard a story about how social media is impacting donations to charities. Given our work with a variety of nonprofits and my past writing on the topic, I quickly reached over to turn up the volume on my radio. (My past blog posts include “Tools for […]
Tools for Fundraising
In June 2010, I wrote about how nonprofit organizations are using social media to achieve their fundraising goals. Today, I want to expand on this topic by sharing an article on Mashable that provides a list of 10 tools that make it easier for people and organizations to raise money. I found this article to […]