Social Media and Fundraising
A number of people have recently asked me about social media and its relation to fundraising. Some of the questions we have been asked include: How can we leverage social media to raise money for our nonprofit organization? Will our online or social media fundraising activities cannibalize our traditional fundraising activities? How do we set […]
Reaching the Historically Underserved
Many companies and organizations struggle with how to best reach historically underserved communities. However, many organizations need to reach the communities if they are going to initiate change, drive new behaviors and educate people. Consider the work of our first lady, Mrs. Obama. She has a strong commitment to curbing childhood obesity and recently has […]
An Experiment Fundraising With Twitter
As many of you who are regular readers of our blog know, in June we worked with the Seattle Children’s PlayGarden to launch a Twitter campaign to raise awareness and garner donations for the development of the PlayGarden. The goal was to educate a broader audience about the vision of the PlayGarden and to motivate […]
Nonprofit Success in Social Media
Jason Falls of Social Media Explorer recently published a post titled, “Three Keys to Nonprofit Success in Social Media,” and outlined what he believes are the three keys to realizing success for nonprofits in social media. 1. Have a compelling story to tell. 2. Make a specific ask or establish a specific goal to reach. […]
King 5 News and the PlayGarden
Recently we have been helping the Seattle Children’s PlayGarden with a Twitter fundraising campaign to complete the construction of various projects, such as Mount Jordan, a volcano-themed climber that is even accessible to children in wheelchairs. The PlayGarden is a nonprofit organization dedicated to providing a place for both mentally and/or physically disabled children and […]
Twitter for Social Change
Twitter continues to see explosive growth – according to comScore, Web site traffic to Twitter.com accelerated 131 percent in March while the Wall Street Journal (Twitter handle @wsj) reported on May 26 that Twitter now has more than 32 million users. Corporate brands, celebrities and political leaders are all using Twitter to communicate with one […]
Using Twitter and Facebook to Fundraise for the Seattle Children’s PlayGarden
With more than 25 million users worldwide Twitter has become a powerful medium for both businesses and consumers to connect. Similarly, Facebook, with more than 200 million users, has redefined the way we communicate. Communiqué PR recognizes the major potential these two social mediums possess and has decided to launch its first campaign centered around […]
CNN Examines War Against Autism
April is National Autism Awareness Month; and given the staggering numbers of children diagnosed with autism, it’s probably safe to assume you know someone impacted by this condition. Autism is a brain development disorder characterized by impaired social interaction and communication, and by restricted and repetitive behavior. According to the Center for Disease Control and […]
Save Mr. Yuk
In January, Communiqué began working with the Washington Poison Center (WAPC) to help the organization raise awareness of the budget cuts proposed by Washington State Governor Christine Gregoire. Specifically, our goal was to inform key audiences – state residents, members of the legislature and the media – about the potential impact these budget cuts would […]