The 3-Ingredient Recipe to Standing Out
Standing out is tough. As PR professionals, we can empathize with that statement. We battle daily for journalists’ time and attention. We have to consider which story is most likely to catch their eye, what assets we can we provide to entice them to request an interview, and how to package all of it into […]
Lead Scoring 101 for PR Professionals
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]
Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives
It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a […]
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen […]
Public Relations Trends to Look Out for in 2017
In three short days, 2016 comes to a close and people across the globe will toast 2017 as they welcome in the New Year. This time marks a period of reflection and promises of self-change for many people, while others take advantage of the time off work to celebrate accomplishments from the prior year. For […]
5 Biggest Surprises of Business Wire’s Media Blueprint 2016 Media Survey Results
Ever wonder what the best day of the week is to pitch media or if you’re pitching at the best time of day? Whether you’re just starting out in PR or you’re a seasoned professional, chances are you’ve found yourself asking the same questions and wishing for a bit more insight. Fortunately for us, Business […]
Twitter Analytics 411: Best Practices for Tracking Metrics and Increasing Engagement
Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing […]
CPR Clients Making Headlines
From Adweek to GeekWire, this month’s recap includes client news from A Place for Mom, Interroll, Rational Interaction, and the St. Thomas School. With the number of adults 65 and older expected to reach 88.5 million by 2050, the healthcare and senior housing industries are adjusting their practices to address the needs of this rapidly […]
Looking Ahead to 2017: What’s On the Horizon for Marketing
With 2017 just around the corner (it’s hard to believe, I know), marketers and journalists are already predicting trends set to take off in the coming year. I recently read an article in Forbes highlighting the top 10 marketing predictions for 2017 and found the following predictions to be particularly on point: Data scientists will […]
The Twitter Advantage
Social-media presence is becoming an increasingly important tool for any business. Social media allows businesses to target specific audiences, have greater control of their messaging, and allows direct interaction with customers. Though there are benefits to any social media platform, when it comes to speed and direct customer interaction Twitter is king. Up until very […]