Going off the Grid
Being born in the early ‘90s, I grew up in the thick of the digital revolution. In the words of thought leader Marc Prensky, I am a “digital native.” Throughout my childhood, I was immersed in the rapidly expanding technological landscape that exploded in the mid ‘80s and has yet to slow down. It is […]
Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service
Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]
Infographic: The Future of PR
The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]
Best Practices: Skype Interviews
With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities […]
How to Integrate Video Into Your Upcoming PR and Marketing Campaigns
Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also […]
4 Major PR Takeaways From Cision’s State of the Media Report
One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues […]
Agile Best Practices – Opportunities for Marketers
Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]
The Importance of Social Media for B2B Marketers
In PR, social media activities can be a major part of your communication strategies. Whether you are creating a social media plan for a client, developing content to post, or providing guidance on which platforms to use, it is clear that social media has become an increasingly important part of any marketing campaign. B2C companies […]
Bellevue-based St. Thomas School Redefines 21st Century Learning
Last spring Communique PR kicked off its engagement with St. Thomas School (STS), a private, non-sectarian school for preschool through 8th-grade students. Tucked away on the eastside of Seattle in Medina, Wash., STS is ahead of the curve as one of five schools in the U.S. selected to be a Microsoft Showcase School, a global community […]
Connecting with Generation Z
In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]