Does Today’s Digital Workplace Need Managers Anymore?
Recently I experienced a rare day without any client or team meetings on my calendar. I hunkered down and took a deep dive into my email, powering through tasks and to-dos, updating clients, reporters and colleagues along the way. I had documents reviewed, edited and approved via email, and checked in with a co-worker about […]
Instagram Business Profiles – Benefits of Using Instagram at Your Business
Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]
Why Acquisitions Are an Attractive Alternative to IPOs
For anyone watching the global investment market, it’s increasingly clear that the first half of 2016 has been something of a surprise in terms of the number of initial public offerings (IPOs). According to a report published by Dealogic, a mergers and acquisitions (M&A) research firm, this year has had the lowest volume of global […]
Seven Tips for Using Facebook Live
Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and […]
The Problem With Being ‘Busy’
You have been running to meeting after meeting, answering countless e-mails and taking endless phone calls all day, yet when work is finally over you feel as though you have accomplished nothing. Sound familiar? Don’t worry, you just have a case of busyness disease, and it’s incredibly common. Agencies have always had the tendency of […]
Augment the Reality of Your Business?
After surpassing the number of daily Twitter users, seeing more engagement than Facebook and becoming the biggest US mobile game in history, Pokémon Go undoubtedly has the world talking. For those who have not read or heard about the game, Pokémon Go is a free mobile app that uses your phone’s GPS to enable the […]
Public Relations Network Celebrates 10th Anniversary and Announces Expansion Plans
Two weeks ago, the Public Relations Network (PRN) celebrated its 10th anniversary at its semi-annual member meeting in Zurich. Communiqué PR is the exclusive partner of PRN in the United States, and I was fortunate to attend the bi-annual meeting and 10-year celebration along with 12 other PRN members representing boutique PR agencies from across […]
How to Hold a Successful Press Conference
When done right, a press conference can be a very effective way to convey company news. Organizations can deliver more information than a press release allows for and spokespeople can explain the wider implications of the news in more detail. In addition, a press conference is an efficient way to brief numerous journalists and news […]
Planning a Corporate Event? Read This First
On Wednesday, June 22, I started the drive from Sunnyside, Washington, back to Seattle feeling giddy and relieved. After three months of working with Darigold to plan and execute its Sunnyside plant expansion celebration for 400 guests, the event was over and it was a success. Whether your guest list is for 4 people or […]
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]