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The Intersection of Content Marketing and Mobile: Reaching Audiences in 2016

Content marketing is king among brands in today’s connected world. According to the Content Marketing Institute, 72 percent of all business-to-business marketers focus on creating engaging content for potential customers, citing it as the top priority for internal content creators over the next year. By 2019, the content marketing industry is projected to reach $300 […]

Live Stream Video—A New Tool for PR Pros to Master?

This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a  growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]

Vision Technology Innovator Apical Acquired by ARM

Congratulations to our recent client, Apical, a London-based company specializing in embedded imaging and vision technology, for its acquisition by ARM! ARM Holdings, one of Britain’s few large global tech companies, acquired Apical for $350 million to accelerate ARM’s long-term growth strategy into new markets, such as driverless cars, security systems, robotics and other connected […]

Soaring to New Heights

  Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]

Soaring to New Heights

  Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]

Uncovering Content Management Systems: Step Two in Creative Content Marketing

After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which […]

An Overview of Xconomy’s Seattle’s Life Science Disruptors 2016

It’s no secret—Seattle has a hot tech scene. From the industry giants like Amazon, Microsoft, Expedia and Zillow to the new Google and SpaceX offices, Seattle has become a technology powerhouse. The city is also home to an abundance of startup companies that continue to innovate and disrupt countless industries. Given that our firm has […]

Considerations to Stay Competitive in Creative Content Marketing

Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in […]

How Different Social Media Platforms Can Benefit your Business

With social media becoming an increasingly effective PR and marketing tool, incorporating social media into a company’s business plan is no longer an option, but a necessity. Social media is an excellent way to provide information and have conversations with customers. It is a convenient medium to share what is happening with your company, exciting […]