Five Crisis Communication Tips for Businesses: Lessons from Carnival Triumph

By now, you’ve likely heard about the Carnival Triumph debacle: In early February, the Carnival Triumph cruise ship was on day three of a four-day outing when a fire broke out in the engine room and the ship lost power, leaving passengers and crew members stranded on the stalled ship in the Gulf of Mexico. […]

How to Measure PR Impact

Does it make sense to measure impact? This was the subject of a recent article in Harvard Business Review.  The article shares the stories of three organizations – Acumen Fund, Robin Hood Foundation, and Millennium Challenge Corporation – aiming to make a major impact on the lives of individuals, including reducing cases of malaria and […]

Push-Ups and PR: An Unlikely Comparison

At Communiqué PR we are on a quest to be the strongest PR agency in Seattle – in more ways than one. How? By challenging ourselves to do 100 consecutive push-ups, which we referenced in Monday’s post on sparking creative culture. For this challenge, we’re talking real, on-your-toes-not-on-your-knees push-ups. Our training began a few weeks […]

Sparking Creative Culture

We’ve all been there. It’s 3 p.m. and you’ve hit a wall. Your creative juices are no longer flowing and it seems like every sound, sight and smell is a distraction. But plodding through an eight-hour work day with no breaks doesn’t necessarily mean that you’ll get more done. In fact, many studies suggest you […]

Four Services That Promise to Connect Businesses With Media

One of Communiqué PR’s major communications objectives for our clients is driving editorial coverage. Editorial coverage can help secure exposure for your client and provides a chance to engage with journalists, who can provide a third-party (often expert) opinion on what a client does. The tactics used to secure editorial coverage vary, but a few […]

Five Tips to Writing Effective Email

As an intern at Communiqué, I am only in the office three times a week. Because of this, I must effectively communicate with our team while I am in the office. As with most workplaces, our main source of communication at Communiqué is email. Because of this, we have a large amount of email coming […]

The Forgotten Power of the Phone Call

We’ve all been there as PR professionals. You deliver a pitch to a reporter via email and then you…wait. And you wait a little more and then you send a follow up email. Still nothing. At this point, you realize you have to resort to a call down in hopes of capturing his or her […]

Social Media Replacing Traditional Media? Not so Fast, Says NASCAR

People who think they know me well are still stunned when they find out I am an auto-racing freak.  I love NASCAR. I watch it most Sundays during the racing season and have since I lived in Virginia and followed Ricky Rudd’s no. 10 Tide car. (My family used Tide to wash our clothes. Ricky […]

PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age

At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]

The Key to Headlines that Hook

Whether you are scanning an email subject line, the newspaper, a website, blog, or press release, a headline is the first thing you see. You only stop to read once a headline has caught your attention. Many times headlines are too long or send the wrong message. According to a Ragan.com article, “How to write […]