What to Do With an Idea
Every so often, I get the urge to create a product and have even approached my husband with a variety of ideas. Inevitably, we discuss them for a couple of days and then fail to take any further action. Given my tendency, I was intrigued when I learned that Smartsheet was sponsoring a Startup Weekend […]
New Trends in Media: Jeff Vance Harnesses Technology, Creates Personal “HARO” Service
We’ve seen a lot of change in the field of media in the last few years. Traditional print publications have reduced circulation, blogs have boomed in popularity, and social media engagement has become a metric by which to measure popularity for publications. Journalists and PR professionals alike have found themselves in uncharted territory. While PR […]
Curating Content Correctly on Twitter
So your business has a Twitter handle. Now what? Coming up with unique content to share with your followers can be challenging for businesses. Creating an effective Twitter presence is a delicate balance between promoting brand content and sharing others’, so that your brand is offering up its own unique material without appearing too promotional. […]
How to Manage Email Overload
In today’s workplace, we’re inundated with emails all day long. While the use of email has obvious benefits, confronting your inbox(es) can be a daunting task. A slew of email can also make it easy to lose important items in the day-to-day shuffle. For me, transitioning from student life to professional life meant a transition […]
The Art of the Digital Pitch
In today’s digital era, media pitches are often directed toward non-print outlets, whether they are online-only publications, blogs or mobile news applications. In PR, it can be tempting to direct the same pitch to multiple types of outlets, especially if you’re pitching to different versions of the same publication. For example, you might question why […]
Why You Should Hire a PR Agency
I recently received my latest issue of The Strategist, a quarterly publication from the Public Relations Society of America. In it, I was pleased to see an article discussing the benefits of hiring an external PR agency over an internal PR staff. It’s a question we at Communiqué PR hear regularly: “Why should I hire […]
Using Google in PR: Outside of the Simple Search
Google (and search engines in general) have become entrenched in our day-to-day lives. “I’ll Google it” is a common phrase when a query goes unanswered. I personally look to the search engine daily to find everything from recommended reading material to recipe blogs. Making effective use of Google requires knowing how to use it. Learning […]
Kymeta and Inmarsat Partner to Launch Game-Changing Business Aviation Broadband Solution
Communiqué PR client Kymeta recently announced an exclusive agreement with Inmarsat, the leading provider of global mobile satellite communications services, to develop a low-profile, low-power consumption, flat-panel antenna for the airline industry, which will electronically steer the antenna beam to Inmarsat’s Global Xpress satellites. The news was noteworthy because the major benefit of the partnership […]
Pinterest’s New Measurement Tool: What it Means for Public Relations
Pinterest has increased its presence as a tool for businesses with the recent release of business Pinterest pages. On March 12 this year, the site announced it would continue to build on this trend with the introduction of Pinterest Web Analytics. This valuable new tool will allow anyone with a verified website to see how […]
The State of the News Media 2013
This week, the Pew Research Center’s Project for Excellence in Journalism released its annual State of the News Media report. Not surprisingly, the findings were dismal for some traditional news outlets. Local TV ratings across the country saw a steep decline, losing 6.6 percent of their audience over the previous year. Readership at local newspapers […]