Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
PR Predictions for 2013
It is a new year and a time to look at what the future holds. Public Relations is constantly changing and evolving and this upcoming year is no different. At Communiqué PR we are constantly monitoring and keeping on top of the latest trends and predictions. While looking at PR predictions for 2013, I came […]
Attachmate’s Luminet 4.4 Upgrade Helps Stop Fraud and Misuse
Fighting insider threats and managing audit and compliance requirements is a challenge for many industries, including financial services, government and healthcare. This battle can result in lost business, damaged reputations and financial losses totaling billions of dollars. Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. […]
The Power of Contrarian Ideas
So often, the stories we tell in business are about stability, dependability and predictability. Trends, market share and proof-of-concept are all business theories founded upon large groups of people buying the same product, sharing the same idea, and then making sure they continue to do so in the future. But oftentimes, the story of the […]
On the Road: Medio’s Press & Analyst Tour
As any communications professional can appreciate, relationships with media and analysts are extremely important and in-person meetings are an excellent way to build on existing relationships, or to create new ones. For this reason, we were excited to plan a press and analyst tour for our client, Medio, a leading provider of predictive analytics solutions. […]
How to Evolve Pitching Strategies in Response to “Page-view Journalism”
Many say journalists need PR people as much as PR folks need journalists. And just as many people would disagree. But with the evolving media landscape – shifting from offline to online – one thing is clear: Both professions need readers who increase page views. In his post, “The changing role of PR in the […]
Smartsheet Announces $26 Million in Venture Funding
As anyone I work with knows, I am a huge fan of Smartsheet.com, Inc. and its cloud-based collaboration solution. Verdiem’s Chris Baker, vice president of marketing, and John Scumniotales, president, introduced me to Smartsheet in November 2011. John, one of the founders of Scrum – the most widely adopted method for agile software development – […]
Five Competencies Necessary for Success in PR
In September 2012, I began an internship at Communiqué PR and it has been an amazing learning experience. My internship has allowed me to gain a better first-hand understanding of the PR profession by giving me insight into how clients and journalists work, as well as providing me with a taste of agency life. By […]
Five Habits of Highly Effective Communicators
As communication practitioners, we’re constantly counseling our clients on how to effectively communicate with a variety of audiences, whether it’s to customers, partners, internally within the organization, or third-party influencers such as media. We often work with CEOs, product developers, engineers and marketing managers to help ensure they stay on message, address questions in a […]
When Should a Start-up Business Hire a PR Firm?
Recently, I was invited to be a guest panelist for a grad school class at the University of Washington focused on entrepreneurial marketing. One of the students asked, “When should a start-up hire a PR firm?” There were three of us on the panel and the students heard three different answers that day. John Cook, […]