RPI Partners With Cheezburger and The Madison Park Group to Extend Brand Experiences
Remember when the book you were reading served as a conversation starter? I’ve observed complete strangers who are sharing a flight engage in in-depth chatter, all stemming from someone’s book cover. Today, as tablets and mobile devices increasingly replace physical books, those forms of spontaneous engagement are decreasing. Additionally, with Facebook, Twitter, LinkedIn, and […]
Five Invaluable Mobile Apps for Professionals
“There’s an app for that” has become more than a catchphrase – it is a way of life for busy professionals on the go. Staying up to date on new apps can be challenging. As such, I was excited to see Shane Robinson’s recent Forbes column, “Free Mobile Apps Every Entrepreneur Should Use,” highlighting Shane’s […]
The Delicate Balance of Media Follow up
Securing media coverage is always a challenge. We’ve provided numerous tips on how to pitch a newsworthy story, but once you garner initial interest, what do you do? How do you move a story from just interest to print? First, congratulations. You’ve won the first battle. You’ve successfully broken through the thousands of emails that […]
Pitching Tips From Media Pros: BusinessWire Media Roundtable
If you are in the public relations industry, you know the power of strong media relationships—and the problems that can arise if you aren’t able to effectively pitch your story. Editorial coverage is incredibly valuable, not only because it creates awareness for a company, product or service, but because it also can help validate what […]
Charitable Giving: Choosing a Cause for your Business
I recently attended Hopelink’s 17th annual Reaching Out Benefit Luncheon, featuring Jeanette Walls, bestselling author of The Glass Castle. The event was excellently done, and saw a turnout from a variety of local and national businesses, including Comcast, NBCUniversal, Boeing, Seattle Children’s Hospital, Nordstrom and Lane Powell. The variety of corporate sponsorship led me […]
Lessons From a White House Press Secretary
I recently attended the PRSA Puget Sound annual meeting where I had an opportunity to hear Scott McClellan, former White House press secretary under President George Bush, provide a spokesperson’s perspective from inside the West Wing. After hearing and considering Scott’s comments, it reminded me that some of the lessons he learned are important to […]
“10 Lessons Learned From the Campaign” Webinar From PRDaily & Brad Phillips
I recently participated in Ragan PRDaily’s Webinar, “10 Lessons Learned from the Campaign,“ hosted by Brad Phillips. Phillips is the president of Phillips Media Relations and writes “the world’s most-visited media training blog”, Mr. Media Training. In the webinar, Phillips offered a list of 10 media lessons learned during the 2012 presidential campaign. Here are […]
Tips, Tricks and Lists: How Short and Sweet is Memorable
Media resources continue to remain tight and more and more outlets are relying on contributed content. This presents a great opportunity for organizations to position themselves as thought leaders in their respective industries. But what types of stories tend to resonate with editors and readers? When I’m writing blog posts, I typically write about tips, […]
The Power of Mission & Vision Statements
Clearly defined mission and vision statements can be powerful for people and businesses. They can help provide focus and inspiration as well as provide another point of reference when making decisions. A mission statement is centered on what you set out to do, and a vision statement is focused on the end result. It is […]
Six Uses for Word Clouds in Business
According to Wikipedia, a word cloud is defined as: “… [A] visual representation for text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag is shown with font size or color.” You may have seen a […]