Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social […]
Facebook Aims to Help the Public Relations Industry
We talk about Twitter and its role in public relations a lot on the Communiqué blog. While we believe Twitter is a great tool and can be used to reach millions of people almost instantly, it is important not to ignore the biggest social media platform, Facebook. It not only dwarfs Twitter in the number […]
Will WikiLeaks Impact Journalism?
The recent leak of thousands of reports surrounding the war in Afghanistan has become the focus of much discussion over the past couple of weeks. Not only the validity of these reports and the ramifications the information could have for the government, but also how technology’s role in assisting with the release of information will […]
Eliminating Barriers to Get Your Indie Game Published
According to a recent article by Games Beat’s Dean Takahashi, the PC gaming business is estimated to hit $20 billion by 2015. Consumers looking for a quick escape or several hours of entertainment are increasingly going online to find games in place of the traditional brick and mortar retail outlet. This trend has been key […]
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through […]
So You Made a Mistake? Now What?
Mistakes. We all make them. It is part of human nature. Sometimes it’s unavoidable and other times we just overlook something. Regardless of the mistake, it is how we respond afterwards that sets us apart from one another. One of the most recently publicized mistakes comes from a company not known to make many mistakes. […]
Launching a Product in a New Market
Launching a new product in a new market is no easy feat. Oftentimes, it requires a great deal of strategic thinking and implementation of creative tactics from all levels of the company – from product development to marketing – in order to differentiate your product or service from competitive solutions on the market. On July […]
Innovation in Tech Industry to Fuel Recession Recovery
Last week I had the opportunity to attend IDC’s Tech Outlook 2010 conference in Seattle. Produced by analyst firm IDC, the conference series features top IDC analysts sharing their research and perspectives on key technologies, trends and opportunities for 2010. Geared towards C-level executives, marketing and sales teams, business development directors and product managers, the […]
Desktop Apps Without Installs
Imagine accessing a new desktop app without having to endure the install process. We are all familiar with the numerous steps we have to take to actually run the apps we want, download the app, run the install, determine what dependencies are required (e.g. .Net, Java, Adobe AIR), install those technologies, resume install and finally […]
Social Media and Fundraising
A number of people have recently asked me about social media and its relation to fundraising. Some of the questions we have been asked include: How can we leverage social media to raise money for our nonprofit organization? Will our online or social media fundraising activities cannibalize our traditional fundraising activities? How do we set […]