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Cloud Computing Is Here to Stay

Earlier this week I attended a panel discussion called, “Piercing the Clouds: Emerging Opportunities in Cloud Computing” sponsored by the MIT Enterprise Forum. The panel featured cloud computing experts from Microsoft, Amazon, Google and Real Networks to discuss the opportunities, pitfalls and trends surrounding cloud computing. Cloud computing is defined by Wiktionary as, “Computing in […]

Social Media use Booming Among Older Adults

At Communiqué we often leverage social media platforms, such as Facebook and Twitter, for our clients to reach new and existing customers. While some may believe that social media is only used by a particular age, sex or gender, new research shows that adults over the age of 50 are adopting social media at a […]

Politics & Marketing Strategies – Same Game, Different Name

On Wednesday, I was lucky enough to get to attend a talk given by David Plouffe, President Obama’s political campaign manager and author of “The Audacity to Win.” As the visionary genius behind one of the most game-changing political campaigns in the history of this country, I went hoping to gather some tips for running […]

Tools for Fundraising

In June 2010, I wrote about how nonprofit organizations are using social media to achieve their fundraising goals. Today, I want to expand on this topic by sharing an article on Mashable that provides a list of 10 tools that make it easier for people and organizations to raise money. I found this article to […]

News Consumption Continues to Evolve Among Americans

The Pew Research Center for the People & the Press released a new report yesterday about how Americans get news. I was not surprised to see the percentage of Americans that “read a newspaper” and “listened to radio news” declined during the past 10 years.  Similarly, the fact that a third of Americans indicated that […]

Maximize the Value of Your RSS Reader

In an industry like ours, where we read tons and tons of articles on a daily basis, the necessity of an RSS reader outranks many other tools in our arsenal. Each morning, I start my day by opening up my reader and sifting through the many articles hoping to identify industry trends and news that […]

Broken Embargoes: Is the End of the Embargo in Sight?

This week there have been two high-profile media embargos broken causing a firestorm of tweets and finger pointing. The two embargoes included the launch of Gmail’s Priority Inbox feature and Autodesk’s announcement that it will bring AutoCAD to the Mac platform. With the rise of social media and the 24/7 news cycle, it seems the […]

Lessons from NPR’s Survey of Its Facebook Fans

In an effort to get to know its Facebook Fans better, NPR recently asked them to participate in a survey. The news outlet’s goal was to get to know its more than one million fans better – and the survey was overwhelmingly successful in helping it achieve this goal with more than 40,000 people participating. […]

Renting vs. Buying Textbooks – Which Option Really Costs Less?

A lot has changed about college since I attended the University of Puget Sound years ago. And while students today are much more digitally-focused – with e-mail, social networks, online news and more – the reality is most textbooks are not yet available as e-books. This means students will still need to search out and […]