Tips for Launching in Beta
If you have a Google Gmail account, you may notice the word, ëbeta’ tagged below the logo. Or perhaps you were able to experience Bing, Microsoft’s new decision engine and consumer brand, in advance of the company’s worldwide deployment on June 3. Both Bing and Gmail represent products that were launched in beta form. So, […]
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our […]
King 5 News and the PlayGarden
Recently we have been helping the Seattle Children’s PlayGarden with a Twitter fundraising campaign to complete the construction of various projects, such as Mount Jordan, a volcano-themed climber that is even accessible to children in wheelchairs. The PlayGarden is a nonprofit organization dedicated to providing a place for both mentally and/or physically disabled children and […]
Tips for Creating a Winning Award Submission
Awards are a superb way to reinforce perceptions about an organization, establish thought leadership and create creditability for a product or service. Winning awards can also help generate new business for an organization and can be leveraged as a marketing tool when speaking with media, partners and customers. In some instances, awards can also spark […]
Twitter for Social Change
Twitter continues to see explosive growth – according to comScore, Web site traffic to Twitter.com accelerated 131 percent in March while the Wall Street Journal (Twitter handle @wsj) reported on May 26 that Twitter now has more than 32 million users. Corporate brands, celebrities and political leaders are all using Twitter to communicate with one […]
Using Twitter and Facebook to Fundraise for the Seattle Children’s PlayGarden
With more than 25 million users worldwide Twitter has become a powerful medium for both businesses and consumers to connect. Similarly, Facebook, with more than 200 million users, has redefined the way we communicate. Communiqué PR recognizes the major potential these two social mediums possess and has decided to launch its first campaign centered around […]
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives […]
Amazon’s Kindle DX Aims to Replace College Textbooks
While reading about Amazon’s recent launch of the Kindle DX, the large screen addition to the Kindle family, I was surprised to learn textbooks are a $9.8 billion dollar industry. In a bold move to become a major player in this market, Amazon introduced the Kindle DX in hopes of “spearheading a paperless revolution,” as […]
Connected Services Drive Innovation in the Wireless Industry
Communiqué PR recently completed a project with Dashwire, an independent connected services platform provider. Dashwire offers an industry-leading connected services platform solution that delivers mobile-to-Web consumer services. This means mobile users can sync and manage their personal contacts, text messages, calls, photos, videos and settings from their phone to the Web. The connected services market […]
New iPhone 3.0 OS Software Poised to Create New Mobile Economy
Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers. Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and […]