Netflix for Books
Recently I had an opportunity to catch up with Dustin Hubbard, founder and CEO of Paperspine, about his online book rental service. As you can imagine with the economic downturn, it is an interesting time for his 16-month-old start-up business. While many businesses have felt the ill effects of the recession, he has seen no […]
Dan Hesseís Sprint Ads
Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to […]
Parade and SELF Pick Mystery Case Files: Return to Ravenhearst
Last fall, Communiqué worked closely with Big Fish Games to build awareness and demand for Mystery Case Files: Return to Ravenhearst, the fifth title in Big Fish Games’ blockbuster hidden-object adventure series. As part of those efforts we secured in-person meetings with consumer lifestyle media well in advance of the actual launch to provide these […]
Blogging Done Right: YouLookFab.com
We’ve written often about the importance of blogging to engage customers, share company news, establish thought leadership and improve search engine rankings. A great example of a blog that has improved – and even created – business for its author is YouLookFab.com, by Angie Cox. A former specialist buyer for ladies’ wear, Angie now runs […]
New PR Works Radio Show Features Top Public Relations Professionals Sharing Tips of the Trade
Navigating the changing media landscape while simultaneously outsmarting the economy can be a challenge for PR professionals. It’s important to share our experiences, knowledge and expertise so we can learn from the triumphs and tribulations of others and ultimately, emerge successful. Despite the myriad of social networking sites and the “always connected” lifestyle we all […]
RCR Wireless Becomes the Latest Victim of the Economic Downturn
Today, RCR Wireless, one of the most well respected mobile and wireless publications in the industry announced it would cease publication of its print and online entities after 25 years. RCR Wireless is one of several publications who have recently made the decision to close down due to the current economic climate. A few weeks […]
Controversial Ketchum Tweet Teaches an Important Lesson about Social Media
As social mediums such as Twitter, Facebook and MySpace continue to gain popularity, there’s one thing that’s very important to keep in mind – the line between personal and professional communication is disappearing. A recent incident involving a Ketchum employee exemplifies the importance of self-censorship when it comes to social media. According to PRWeek, a […]
Alaska Airlines Announces Inflight Wi-Fi Service Trial
As PR professionals with clients in the high-tech industry, we see first-hand, how technology impacts everyday lives. The evolution of mobile phones, Wi-Fi hotspots and mobile WiMAX has shifted our lifestyle to an “always-connected” culture. Given this, we are especially excited about helping Alaska Airlines launch the customer trial of its new satellite-based wireless Internet […]
Save Mr. Yuk
In January, Communiqué began working with the Washington Poison Center (WAPC) to help the organization raise awareness of the budget cuts proposed by Washington State Governor Christine Gregoire. Specifically, our goal was to inform key audiences – state residents, members of the legislature and the media – about the potential impact these budget cuts would […]
Media Buzz About Big Canvas
Over the past few months, Communiqué has had the opportunity to work with Big Canvas Inc. to secure coverage of its iPhone applications. Big Canvas is a creative developer of applications for the Apple iPhone. Beginning with its flagship application PhotoShare, Big Canvas applications have been growing in popularity and generating buzz because they allow […]