Digonex Featured on NPRís Morning Edition
Yesterday, our client Digonex, a provider of real-time, automated, dynamic pricing technology was featured on National Public Radio’s (NPR) Morning Edition in a story on the impact dynamic pricing technology can have on the digital music industry. The piece coincides Digonex’s partnership announcement with The Orchard, an entertainment solutions provider focused on building and monetizing […]
Public Relations Lessons From Silicon Valley
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist […]
Crossing the Privacy Line? City of Bozeman Asks Candidates to Submit Social Media Affiliations & Login Details
It recently became public knowledge that potential job candidates for the city of Bozeman, Mont., were being asked not only to reveal their online social media affiliations, but also release their username and passwords during the application process. The request for applicants to submit their social media usernames and passwords has stirred mixed emotions with […]
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple’s move to eliminate the “one price fits all” model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard‘s Antony Bruno and Glenn Peoples suggests […]
Bing versus Google – How Healthy Competition Builds Media Buzz
Microsoft’s new search engine Bing has been grabbing headlines since its official launch on June 3. Expected to rival search engine giant Google, Bing is gaining popularity and, according to recent comScore Networks data, is boosting Microsoft’s market position. So what makes Bing the new search engine darling? Is it the friendly user interface or […]
iPhone 3G S – Love it or Hate it?
Recently, Apple unveiled the latest version of its wildly popular mobile phone, the iPhone 3G S. The highly anticipated device boasts new features such as video and editing functionality, voice control, peer-to-peer networking and improved battery life. And of course as the “S” stands for speed, users can expect to download Web content and launch […]
Netbooks and the Future of Media
“Information wants to be free.” According to Simon Dumenco with Advertising Age, this statement is a truism that is destroying traditional media models. He opines not only does information want to be free, technology itself – computers and software – also want to be free. There is still a lot of discussion about the future […]
Tips for Launching in Beta
If you have a Google Gmail account, you may notice the word, ëbeta’ tagged below the logo. Or perhaps you were able to experience Bing, Microsoft’s new decision engine and consumer brand, in advance of the company’s worldwide deployment on June 3. Both Bing and Gmail represent products that were launched in beta form. So, […]
The Top 10 Most Influential Tech Bloggers
Many of our clients are in the technology industry, so we often work with tech bloggers. These bloggers have become increasingly influential as customers look online for advice before making big purchases. And while there are many important tech bloggers, a few stand out as the most influential. So without further ado, here is our […]
Tips for Creating a Winning Award Submission
Awards are a superb way to reinforce perceptions about an organization, establish thought leadership and create creditability for a product or service. Winning awards can also help generate new business for an organization and can be leveraged as a marketing tool when speaking with media, partners and customers. In some instances, awards can also spark […]