Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives […]
Amazon’s Kindle DX Aims to Replace College Textbooks
While reading about Amazon’s recent launch of the Kindle DX, the large screen addition to the Kindle family, I was surprised to learn textbooks are a $9.8 billion dollar industry. In a bold move to become a major player in this market, Amazon introduced the Kindle DX in hopes of “spearheading a paperless revolution,” as […]
Connected Services Drive Innovation in the Wireless Industry
Communiqué PR recently completed a project with Dashwire, an independent connected services platform provider. Dashwire offers an industry-leading connected services platform solution that delivers mobile-to-Web consumer services. This means mobile users can sync and manage their personal contacts, text messages, calls, photos, videos and settings from their phone to the Web. The connected services market […]
New iPhone 3.0 OS Software Poised to Create New Mobile Economy
Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers. Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and […]
Managing a High Volume of Media Inquiries
A high volume of media inquiries is, for most PR agencies and their clients, a dream come true. But managing an onslaught of inquires can be tricky and requires a strategic approach to ensure consistency and overall success. One of our clients, Veratect Corporation, a biosurveillance company that tracks disease outbreaks and civil unrest globally […]
OnRequest Images in the News
We recently placed a byline article on behalf of our client, OnRequest Images, in the Atlanta Journal Constitution. The article, written by OnRequest CEO Carla Stratfold, details why photos play a key role in branding. Carla notes that companies are gaining market share by using custom photography and digital assets to showcase their most affordable […]
Big Fish CEO Lands on Cover of Seattle Business Monthly
This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy. Big Fish Games is profiled in […]
TechFlash 100 Ranks Social Involvement of Seattle Companies
Last week, TechFlash.com published a list of the top 100 Seattle companies that are drawing the most Web traffic and attention on Twitter, blogs and with other media. Working closely with YouNoodle, a start-up which monitors a company’s media buzz, TechFlash ranked companies on a scale of zero to 100. The higher the number, the […]
Alaska Airlines Announces Key Findings of Inflight Wi-Fi Service Trial
On February 26, Alaska Airlines announced the trial launch of its new satellite-based wireless Internet service, Alaska Airlines Inflight Wi-Fi. The launch of this service, which can be used by passengers to browse the Web; access online music, games, podcasts and webcasts; send and receive e-mail and connect to Virtual Private Networks (VPN), garnered more […]
Apple iTunes Rocks the Digital Music Industry
Today Apple officially launched its new three-tiered pricing system for its iTunes digital music store and eliminated the “one price fits all” model. Back in January, the company announced it would implement a new variable pricing structure in which songs would be offered at one of three pricing tiers: 69 cents, 99 cents and $1.29. […]