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Corporate Responses to Systemic Racism

I know it’s not enough to just have empathy for those impacted, for the communities who are experiencing this hate, firsthand, who are scared for their safety, and for their loved ones. Our identity, our very existence is rooted in empowering everyone on the planet. So, therefore, it’s incumbent upon us to use our platforms, […]

Preparing for the New Age of Webinars and Virtual Trade Shows

Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe. As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the […]

When (and How) to Return and Re-Open Your Office

Microsoft, Amazon, and Zillow have announced that regardless of when local governments lift stay-at-home directives, their employees can continue working from home through at least October 2020. That flexibility has been seemingly well received; however, many people are looking forward to being able to venture away from home for a change of scenery and in-person […]

So You Think You Can’t Design

This blog isn’t for designers. This blog is for the people who write and want people to read their work, people who work with designers, and people who have always wanted to learn more about design. You don’t need to become an expert in Adobe Illustrator, become fluent in color theory or learn all there […]

Tales of the Timeline: How Does Social Media Fare as a Source of COVID-19 News?

According to data from the Pew Research Center, one-in-five U.S. adults say they get their news from social media. That’s slightly higher than print newspapers. If you’re reading this and you have a Facebook or Twitter account, you probably already know that this trend presents serious concerns in the age of COVID-19. Further data proves […]

Should You Trust What You Read?

Growing up, my main source of news came from the television or newspaper. It seemed like a simple transaction. Accredited journalists discussed politics and ethics. I watched and listened, without a doubt in my mind that what they told me was true. Thanks to social media, news is constantly at our fingertips now. Determining what’s […]

COVID-19 Dominates News Cycles – What Does That Mean for All Other News?

COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with […]

Business Communication During the Coronavirus Crisis

Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]