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Contextualizing the News

On a recent long walk I decided to listen to the January 31 episode of The Daily, in which host Michael Barbaro interviewed Dean Baquet, the executive editor of The New York Times. Their discussion focused on The Time’s coverage of the 2016 presidential campaign and how articles leading up to the election contextualized the […]

Evaluating Video Marketing in 2020

Video has become an increasingly popular tool for organizations looking to improve their marketing and sales campaigns. In the past three years, the number of organizations leveraging video tools has increased by 24 percent, demonstrating a steady growth of adoption. According to an infographic from Depositphotos, 80 percent of marketers say leveraging video has helped […]

Acumatica Summit 2020 Deemed the Best Yet

Acumatica, the world’s fastest-growing cloud ERP company, opened its 2020 Summit to record-breaking attendance in Las Vegas last week with more than 2,500 customer, partner, media and analyst participants. Following multi-platinum icon Lizzo’s New Year’s Eve show at The Chelsea concert venue at The Cosmopolitan, Acumatica CEO Jon Roskill packed the same venue for the […]

The Closed Caption Comeback

Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. As consumers with multiple screens vying for our attention, we find ourselves relying more and more on closed captioning. While we enjoy the chance to quickly get the gist of a video […]

Earned Media Trumps Paid Media in the Age of Consumer Distrust

Consumers’ distrust in the media is on the rise. Cision’s latest State of the Media Report showed 63% of journalists think the public has lost trust in the media over the past year. Among fake news, misinformation campaigns and native advertising, consumers increasingly question the validity of what they read online. Not surprisingly, the report shows […]

Entering a New Decade: What Changed Over the Last 20 Years?

As we approach the end of the 2010s, I’ve been speaking with several clients about building out campaigns that center around the end of the decade. This includes reflecting on the last 10 years for their respective industries as well as organizations and developing predictions for the next 10 years. With this idea top of […]

A Recap of Business Wire’s Meet the Media

On Sept. 5, 2019, I attended Business Wire’s Meet the Media luncheon to connect with journalists based in Seattle to learn more about how to effectively engage with them. The event had an impressive lineup of journalists from various media outlets, including broadcast journalists, managing editors, reporters and business editors. The luncheon was structured similar […]

HNTB: Transforming Transportation in 2019

HNTB: Transforming Transportation in 2019 As we have crossed the halfway mark for 2019, I thought it would be interesting to look back at some of the articles written about HNTB, a leading infrastructure solutions provider. With more than a century of service, HNTB is transforming our region and the U.S. with its work on […]

Spaceflight and BlackSky ‘Make it Rain’ With Successful Rocket Lab Launch

On June 28, 2019, our clients, Spaceflight and BlackSky, participated in the successful launch of a Rocket Lab Electron that launched from Launch Complex 1 at the southern tip of the Mahia Peninsula, on the east coast of New Zealand’s North Island. As a nod to the rainy weather at both the location of Spaceflight’s […]