The Importance of Investigative Journalism
As we can see from this week’s CBS “60 Minutes” segment The Whistleblower and the Washington Post’s article The Drug Industry’s Triumph Over the DEA, investigative journalism continues to have a significant impact on public perception and people’s careers. Hopefully it will also have an impact on future laws. In case you missed it, the […]
3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle
It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]
A New Era For Brands And Political Issues
It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]
Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide
Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic […]
Infographic: The Future of PR
The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]
Best Practices: Skype Interviews
With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities […]
How to Integrate Video Into Your Upcoming PR and Marketing Campaigns
Would you believe it if you heard that 59 percent of senior executives prefer video content over text? You better believe it. According to Forbes Insights, 80 percent of senior executives say they are watching more online videos today than they were a year ago. In addition to the uptick in views, executives are also […]
4 Major PR Takeaways From Cision’s State of the Media Report
One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues […]
Facebook Combats Fake News by Educating Users About How to Identify It
Fake news has been a hot topic since the months leading up to the 2016 presidential election and for good reason. On Facebook, fake election-related news stories generated more user engagement than top stories from credible news publications, including The New York Times, Washington Post, Huffington Post, NBC News, and others, according to a BuzzFeed […]
A Beginner’s Guide to Creating a Social Media Content Calendar
As anyone who actively posts on social media can attest to, crafting a winning post takes time – from finding the right image, to drafting a witty caption, to incorporating the right hashtags, it can be a long process. If you manage social media for a brand, coming up with thoughtful content on the fly […]