Chatting With A Place for Mom’s Data Journalist
Data journalism. One of the biggest trends in reporting right now but often a misunderstood science. When people think about a data journalist, images of a man or woman with thick glasses and a pocket protector furiously tapping into a calculator often springs to mind. But of course, anyone who knows or works with a […]
Hitting ‘Refresh’ On Your Marketing Content
It’s no question that visual content has seen an uptick in the past year. Between the growing popularity and competition between major social media apps such as Snapchat and Instagram, as well as the steady hype around VR integrations to enhance the user experience, the opportunity for diversifying marketing campaigns and introducing exciting visuals such […]
The 3-Ingredient Recipe to Standing Out
Standing out is tough. As PR professionals, we can empathize with that statement. We battle daily for journalists’ time and attention. We have to consider which story is most likely to catch their eye, what assets we can we provide to entice them to request an interview, and how to package all of it into […]
New Year, New Company Messaging? Try Media Training
As we kick off 2017, it’s an opportune time to consider media training for your spokespersons. Consider the following. Since last year, have your messages changed or evolved? Have spokespersons had an opportunity to practice delivering those messages in a clear and consistent manner? Do you have new subject matter experts or executives who need […]
Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives
It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a […]
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen […]
With 2017 Around the Corner, What Does the Future of Media Look Like?
With the rise of digital, how we consume news has shifted – and new outlets are feeling the effects. In the last two months, The Associated Press, The Wall Street Journal, Gannett, Univision, Bloomberg and Thomson Reuters have all announced job reductions. Just last week, The Seattle Times announced that it was offering a buyout […]
Why PR Pros Should be Worried About Fake News – And How We Can Fight It
While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]
A Place for Mom and VeteranAid.org Helping Vets Understand Proposed Pension Changes
Veterans Day honors and thanks all the military personnel who have risked their lives in the service of protecting the United States. The day is marked by parades and community events throughout the country, and many places fly the flag at half-staff in remembrance and support of those who lost their lives on behalf of […]
CPR at UW: The Power of Owned, Earned and Paid Media
Earlier this month, my colleague Beth Mayer and I had the pleasure of presenting to a marketing class at the University of Washington. Specifically, our presentation focused on owned, earned and paid media – and how to leverage each to support a company’s business objectives. As a former teacher, I enjoyed dusting off my pedagogical […]