What Does This Election Mean for the Future of Media?
As the 2016 presidential election unfolded last Tuesday, many a jaw hung open in disbelief as more and more states turned red throughout the evening. When the results were in and the media confirmed that Donald Trump was indeed our 45th president, half the nation wondered how had this had transpired. Especially since many respected […]
Both Seniors and Family Caregivers Benefit After a Move to Assisted Living
Moving a senior loved one to an assisted living facility is an important decision that most families will encounter one day. According to the CDC, there are more than 34 million unpaid caregivers providing care to someone in the United States today, and that number is anticipated to grow as the baby boomer generation continues […]
Spaceflight Announces Terra Bella as Co-Lead on First-Ever Dedicated Rideshare Mission
Our client, Spaceflight Industries, has had several big announcements over the few several weeks—the latest was a major customer announcement. Spaceflight, the launch services and mission management arm of Spaceflight Industries, announced that Terra Bella will serve as a co-lead on Spaceflight’s first-ever dedicated rideshare mission, SSO-A. The mission is scheduled to launch from Vandenberg […]
Why Journalists and PR Pros Need Each Other Now More Than Ever
As one of the most contentious and theatrical presidential elections in U.S. history unfolds before our eyes, many citizens are thinking about what it truly means to be a democracy. Equitable, factual media is one of the most significant markers of a democratic society, and for those of us working in the industry, it may […]
Don’t Send That Pitch via Twitter or Facebook Just Yet
Jay Greene, of The Wall Street Journal; Nick Wingfield, reporter for The New York Times; and Mary Jo Foley, of ZDNet, made it clear earlier this month during their panel at the Geekwire Summit: Don’t pitch them via social media – they all prefer email. And they are not alone. According to a recent survey […]
LiveBallot Offers New Level of Voter Interaction
If, like me, you have lived your entire adult life in the state of Washington, you may not realize that most states do not mail out voter information guides. In fact only seven states mail out these guides, leading to a dearth of information across the electorate. This was something I learned while meeting with […]
Press Release Playbook
The recent New York Times Insider article, “How New York Times Stories Are Like Footballs,” shares a behind-the -scenes look into the editing process of articles, illustrating how stories typically move through the review staff like a football in a strategically designed, somewhat frantic, play. After reading this article, I wanted to address these editing […]
Best Practices for Content Syndication
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]
The Social Media Element You Forgot to Include in Your Plan
As PR professionals, we are often asked to provide counsel or create strategies around social media platforms on behalf of our clients. We all know that social media is an excellent way to engage with target audiences, develop brand voice, establish thought leadership, and share useful content. However, one element has failed to be included […]
Blurred Lines: Content Marketing and PR
As the lines between marketing and PR continue to blur, it’s no surprise that effective marketers are investing more and more in content marketing. In fact, according to a report issued by the Content Marketing Institute (CMI), the most effective B2B marketers allocate 42 percent of their budget (up from 37 percent in 2015) to […]