Congratulations to SNAPin Software
We are pleased to share the news that Communiqué PR client SNAPin Software has been acquired by industry giant Nuance Communications. On Tues., Aug. 19, Bellevue, Wash.-based SNAPin Software announced its acquisition by Nuance, a provider of speech-and-imaging software. SNAPin produces self-service software, and offers two mobile handset solutions titled SelfService Care and SelfService Campaign. […]
Nintex Announces Commercial Availability of Nintex Reporting 2008
On August 8, one of Communiqué PR’s clients, Nintex, announced the commercial availability of Nintex Reporting 2008. To see the full announcement, click here. Nintex Reporting 2008 allows organizations to monitor, audit and gain valuable insight from the content and activity information within Microsoft’s SharePoint technology. It allows system administrators and business owners to make […]
Leveraging Partner News for Maximum Impact
News announcements made in conjunction with your company partners offers great leverage to tell not only their own story, but further develop yours. It’s a successful way to reach a broader audience base while also remaining top of mind with the press. These announcements can demonstrate growth for your company, for example, as well as […]
Coverage Analysis: A Powerful Strategic Tool
“It doesn’t matter what you said, it only matters what they think you said.”This quote underscores the importance of coverage analysis and understanding how your messages are resonating with marketplace audiences. Analyzing media coverage is an often underutilized tool that can help you determine how your messages are being perceived. Armed with this information, you […]
The Power of a Personal Story
The impact of story telling can lead to greater exposure for your company. Stories have the ability to arouse a reader’s emotions. Creating an emotional connection is extremely powerful since readers are then more likely to not only remember the story but share it with others. It’s public relations’ job to lend expertise that creates, […]
iamota Unveils iamota impact
iamota, a Mobile Application Service Provider (MASP) that helps agencies and brands of all sizes access, interact with and sell to mobile consumers, recently announced general availability of its first product, iamota impact. iamota impact is a Web 2.0-style, on-demand mobile service that allows users to quickly and easily create and launch their own campaigns, […]
The Importance of Preparing Before an Interview
A recent interview on Hardball provided a painful reminder on how important it is to prepare for a press interview. Texas state senator, Kirk Watson, was interviewed by Chris Matthews regarding his support for presidential candidate Sen. Barack Obama. When asked repeatedly to highlight some of Sen. Obama’s legislative accomplishments, Watson tried unsuccessfully to bridge […]
Mystery Game Entices All
Today Big Fish Games announced worldwide availability of Mystery Case Files (MCF): Madame Fate. Now, for those who are unfamiliar with Big Fish Games (the biggest fish in the casual games pond), the company develops family fun games, which can be played on home PCs or Macs. Although MCF: Madame Fate was launched exclusively at […]
Creating a Press Room
Recently, we provided a client with some suggestions on what kind of content to populate his company’s press room with. Given his company’s Web 2.0 and social-networking focus, we suggested some ideas on how to create an innovative, informative, provocative and interesting online media newsroom. Before you delve into the tactics of creating your online […]